BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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KCTS9

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iFly

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Seattle Children's Hospital

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MICROSOFT IT TECH LINK

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Schweitzer Mountain Resort

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Fred Hutch Obliteride

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WASHINGTON STATE
TOURISM

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Columbia Bank

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Microsoft Connector

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Redhook

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LAKEDALE RESORT

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Delta Dental

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WHITE PAPER:
Mayo Clinic

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FOOD LIFELINE

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BRANDIDEXTROUS

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PAWS

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Washington State Wine

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WHITE PAPER:
Health New England

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Pima Medical Institute

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FRED HUTCH
GALA VIDEO 2012

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Bellevue Towers

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VMRD: Veterinary Medical Research & Development

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FRED HUTCH

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The Shops at the Bravern

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SCCA Proton Therapy Center

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SEATTLE CITY LIGHT

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Columbia Bank

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Microsoft Production Studios

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WHITE PAPER:
Milliman

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Washington State Wine

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Ryan Swanson

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AVANADE

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BMW ReachNow

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Bellevue Towers

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WHITE PAPER:
GROUP HEALTH

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Seattle Cancer Care Alliance

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Sound Transit

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PAN PACIFIC

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SNOQUALMIE CASINO

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Washington State Tourism

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Bing Branded Environment

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Boomtown

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Coast Hotels

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Oakpointe Communities

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Suncliff