BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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MICROSOFT IT TECH LINK

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SNOQUALMIE CASINO

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WHITE PAPER:
Mayo Clinic

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SCCA Proton Therapy Center

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Washington State Wine

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SEATTLE CITY LIGHT

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LAKEDALE RESORT

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WHITE PAPER:
Health New England

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Columbia Bank

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Seattle Children's Hospital

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Delta Dental

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The Shops at the Bravern

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Bellevue Towers

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Boomtown

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BMW ReachNow

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KCTS9

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Seattle Cancer Care Alliance

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Ryan Swanson

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FOOD LIFELINE

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Milliman

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Coast Hotels

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Washington State Tourism

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WHITE PAPER:
GROUP HEALTH

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Bellevue Towers

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Microsoft Production Studios

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Microsoft Connector

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Pima Medical Institute

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PAN PACIFIC

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AVANADE

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VMRD: Veterinary Medical Research & Development

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SEATTLE PUBLIC UTILITIES

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Bing Branded Environment

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iFly

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FRED HUTCH

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WASHINGTON STATE
TOURISM

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Redhook

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Washington State Wine

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PAWS

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Fred Hutch Obliteride

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Columbia Bank

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FRED HUTCH
GALA VIDEO 2012

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Sound Transit

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BRANDIDEXTROUS