BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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Washington State Wine

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PAN PACIFIC

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Columbia Bank

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iFly

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SEATTLE CITY LIGHT

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BMW ReachNow

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FRED HUTCH

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SEATTLE PUBLIC UTILITIES

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Mayo Clinic

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PAWS

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Washington State Wine

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Sound Transit

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Health New England

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KCTS9

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GROUP HEALTH

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The Shops at the Bravern

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Fred Hutch Obliteride

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Columbia Bank

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Microsoft Connector

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WASHINGTON STATE
TOURISM

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FRED HUTCH
GALA VIDEO 2012

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FOOD LIFELINE

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Bing Branded Environment

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Bellevue Towers

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Bellevue Towers

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MICROSOFT IT TECH LINK

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BRANDIDEXTROUS

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SCCA Proton Therapy Center

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Ryan Swanson

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VMRD: Veterinary Medical Research & Development

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SNOQUALMIE CASINO

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Delta Dental

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LAKEDALE RESORT

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Boomtown

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Washington State Tourism

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Pima Medical Institute

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WHITE PAPER:
Milliman

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Seattle Cancer Care Alliance

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Seattle Children's Hospital

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Coast Hotels

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Microsoft Production Studios

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Redhook

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AVANADE

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