BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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Columbia Bank

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AVANADE

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PAWS

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LAKEDALE RESORT

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WHITE PAPER:
Milliman

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PAN PACIFIC

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Pima Medical Institute

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WHITE PAPER:
Mayo Clinic

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FRED HUTCH

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WHITE PAPER:
GROUP HEALTH

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Bellevue Towers

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Washington State Wine

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KCTS9

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Microsoft Production Studios

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Washington State Tourism

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SEATTLE CITY LIGHT

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Redhook

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Coast Hotels

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Bing Branded Environment

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SNOQUALMIE CASINO

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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FOOD LIFELINE

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SCCA Proton Therapy Center

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MICROSOFT IT TECH LINK

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Seattle Children's Hospital

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BMW ReachNow

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Microsoft Connector

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iFly

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Boomtown

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Seattle Cancer Care Alliance

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The Shops at the Bravern

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Ryan Swanson

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Sound Transit

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Bellevue Towers

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Delta Dental

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Fred Hutch Obliteride

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VMRD: Veterinary Medical Research & Development

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WHITE PAPER:
Health New England

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BRANDIDEXTROUS

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FRED HUTCH
GALA VIDEO 2012

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WASHINGTON STATE
TOURISM

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Washington State Wine

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