BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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AVANADE

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VMRD: Veterinary Medical Research & Development

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Redhook

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Microsoft Production Studios

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SEATTLE CITY LIGHT

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Boomtown

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PAN PACIFIC

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KCTS9

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Suncliff

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WHITE PAPER:
Milliman

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Pima Medical Institute

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Fred Hutch Obliteride

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Columbia Bank

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Columbia Bank

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WHITE PAPER:
GROUP HEALTH

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The Shops at the Bravern

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Coast Hotels

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WHITE PAPER:
Health New England

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WASHINGTON STATE
TOURISM

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Microsoft Connector

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Washington State Tourism

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Bellevue Towers

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SNOQUALMIE CASINO

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Bing Branded Environment

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WHITE PAPER:
Mayo Clinic

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BRANDIDEXTROUS

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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PAWS

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LAKEDALE RESORT

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MICROSOFT IT TECH LINK

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Washington State Wine

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BMW ReachNow

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Schweitzer Mountain Resort

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Seattle Cancer Care Alliance

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Delta Dental

Work | Delta Dental of Washington
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Bellevue Towers

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Washington State Wine

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SCCA Proton Therapy Center

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iFly

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Seattle Children's Hospital

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Ryan Swanson

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Oakpointe Communities

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FOOD LIFELINE

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FRED HUTCH

Work | Fred Hutch
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Sound Transit

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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch