BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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FRED HUTCH

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Columbia Bank

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SNOQUALMIE CASINO

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AVANADE

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Microsoft Production Studios

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Washington State Wine

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PAWS

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Columbia Bank

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Washington State Wine

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SCCA Proton Therapy Center

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Bellevue Towers

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Fred Hutch Obliteride

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MICROSOFT IT TECH LINK

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Redhook

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Schweitzer Mountain Resort

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LAKEDALE RESORT

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Suncliff

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WASHINGTON STATE
TOURISM

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Seattle Children's Hospital

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Delta Dental

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KCTS9

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WHITE PAPER:
GROUP HEALTH

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Seattle Cancer Care Alliance

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Pima Medical Institute

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Microsoft Connector

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Coast Hotels

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The Shops at the Bravern

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PAN PACIFIC

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Washington State Tourism

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Ryan Swanson

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WHITE PAPER:
Mayo Clinic

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Bing Branded Environment

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Sound Transit

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Bellevue Towers

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WHITE PAPER:
Milliman

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BRANDIDEXTROUS

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WHITE PAPER:
Health New England

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SEATTLE CITY LIGHT

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iFly

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BMW ReachNow

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FOOD LIFELINE

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VMRD: Veterinary Medical Research & Development

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Oakpointe Communities

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FRED HUTCH
GALA VIDEO 2012

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Boomtown

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