BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

iFly

Work | iFly
+

Bellevue Towers

Work | Bellevue Towers
+

Columbia Bank

Work | Columbia Bank
+

BMW ReachNow

+

Washington State Wine

Work | The Recommendeuer
+

The Shops at the Bravern

Work | The Bravern
+

Washington State Tourism

Work | WA State Tourism
+

Columbia Bank

+

Delta Dental

Work | Delta Dental of Washington
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Microsoft Connector

Work | Microsoft Connector
+

Oakpointe Communities

+

BRANDIDEXTROUS

+

Schweitzer Mountain Resort

+

Washington State Wine

Work | Washington State Wine
+

Sound Transit

Work | Sound Transit
+

FRED HUTCH

Work | Fred Hutch
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Redhook

Work | Redhook
+

PAWS

Work | PAWS
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

WHITE PAPER:
Health New England

Work | Health New England
+

KCTS9

Work | KCTS9
+

Bing Branded Environment

Work | Bing
+

Ryan Swanson

Work | Ryan Swanson
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Seattle Cancer Care Alliance

+

Pima Medical Institute

+

Fred Hutch Obliteride

Work | Obliteride
+

LAKEDALE RESORT

Work | Lakedale Resort
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

AVANADE

Work | Avanade
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

Suncliff

+

Coast Hotels

Work | Coast Hotels
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Boomtown

Work | Boomtown
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Bellevue Towers

Work | Bellevue Towers
+

SCCA Proton Therapy Center

+

FOOD LIFELINE

Work | Food Lifeline
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic