BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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PAN PACIFIC

Work | Pan Pacific Hotel
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WHITE PAPER:
Health New England

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Sound Transit

Work | Sound Transit
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Washington State Tourism

Work | WA State Tourism
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FRED HUTCH

Work | Fred Hutch
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Delta Dental

Work | Delta Dental of Washington
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Oakpointe Communities

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Fred Hutch Obliteride

Work | Obliteride
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Columbia Bank

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Seattle Cancer Care Alliance

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Pima Medical Institute

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LAKEDALE RESORT

Work | Lakedale Resort
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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Microsoft Production Studios

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MICROSOFT IT TECH LINK

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FOOD LIFELINE

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PAWS

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Suncliff

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Bellevue Towers

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Columbia Bank

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WASHINGTON STATE
TOURISM

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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AVANADE

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WHITE PAPER:
Mayo Clinic

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KCTS9

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Microsoft Connector

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iFly

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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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BRANDIDEXTROUS

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SCCA Proton Therapy Center

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Coast Hotels

Work | Coast Hotels
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Boomtown

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Washington State Wine

Work | The Recommendeuer
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BMW ReachNow

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The Shops at the Bravern

Work | The Bravern
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Bing Branded Environment

Work | Bing
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SEATTLE CITY LIGHT

Work | Seattle City Light
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Redhook

Work | Redhook
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Washington State Wine

Work | Washington State Wine
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Bellevue Towers

Work | Bellevue Towers
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Schweitzer Mountain Resort

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Ryan Swanson

Work | Ryan Swanson