BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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LAKEDALE RESORT

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Seattle Children's Hospital

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Redhook

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SNOQUALMIE CASINO

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Seattle Cancer Care Alliance

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Washington State Wine

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Delta Dental

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WHITE PAPER:
GROUP HEALTH

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FRED HUTCH
GALA VIDEO 2012

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FRED HUTCH

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Fred Hutch Obliteride

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Coast Hotels

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WASHINGTON STATE
TOURISM

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SCCA Proton Therapy Center

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PAN PACIFIC

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Bing Branded Environment

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Washington State Tourism

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Sound Transit

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WHITE PAPER:
Mayo Clinic

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VMRD: Veterinary Medical Research & Development

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BRANDIDEXTROUS

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MICROSOFT IT TECH LINK

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SEATTLE CITY LIGHT

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Bellevue Towers

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Boomtown

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Microsoft Production Studios

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AVANADE

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Columbia Bank

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Washington State Wine

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PAWS

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Ryan Swanson

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Pima Medical Institute

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Microsoft Connector

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BMW ReachNow

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KCTS9

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FOOD LIFELINE

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The Shops at the Bravern

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iFly

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WHITE PAPER:
Milliman

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Bellevue Towers

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WHITE PAPER:
Health New England

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