BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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WHITE PAPER:
Health New England

Work | Health New England
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Bellevue Towers

Work | Bellevue Towers
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Washington State Wine

Work | Washington State Wine
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Pima Medical Institute

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Microsoft Production Studios

Work | Microsoft Production Studios
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Redhook

Work | Redhook
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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AVANADE

Work | Avanade
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Fred Hutch Obliteride

Work | Obliteride
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iFly

Work | iFly
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Washington State Wine

Work | The Recommendeuer
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KCTS9

Work | KCTS9
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Schweitzer Mountain Resort

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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Oakpointe Communities

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LAKEDALE RESORT

Work | Lakedale Resort
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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BRANDIDEXTROUS

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SEATTLE CITY LIGHT

Work | Seattle City Light
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SCCA Proton Therapy Center

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BMW ReachNow

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FRED HUTCH

Work | Fred Hutch
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Bing Branded Environment

Work | Bing
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Washington State Tourism

Work | WA State Tourism
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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PAWS

Work | PAWS
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Microsoft Connector

Work | Microsoft Connector
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Ryan Swanson

Work | Ryan Swanson
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Columbia Bank

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PAN PACIFIC

Work | Pan Pacific Hotel
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Suncliff

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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Sound Transit

Work | Sound Transit
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FOOD LIFELINE

Work | Food Lifeline
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Bellevue Towers

Work | Bellevue Towers
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The Shops at the Bravern

Work | The Bravern
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Coast Hotels

Work | Coast Hotels
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Delta Dental

Work | Delta Dental of Washington
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Columbia Bank

Work | Columbia Bank
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Boomtown

Work | Boomtown
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Seattle Cancer Care Alliance