BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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Washington State Tourism

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VMRD: Veterinary Medical Research & Development

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WHITE PAPER:
Mayo Clinic

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Sound Transit

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FOOD LIFELINE

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Washington State Wine

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Columbia Bank

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Washington State Wine

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PAN PACIFIC

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Microsoft Connector

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LAKEDALE RESORT

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Redhook

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Bellevue Towers

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The Shops at the Bravern

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Oakpointe Communities

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BMW ReachNow

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Columbia Bank

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PAWS

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SNOQUALMIE CASINO

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Seattle Children's Hospital

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Bellevue Towers

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iFly

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Microsoft Production Studios

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Schweitzer Mountain Resort

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SEATTLE CITY LIGHT

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Fred Hutch Obliteride

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Ryan Swanson

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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WHITE PAPER:
Health New England

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Coast Hotels

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Bing Branded Environment

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BRANDIDEXTROUS

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Suncliff

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SCCA Proton Therapy Center

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Pima Medical Institute

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WHITE PAPER:
Milliman

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AVANADE

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Boomtown

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FRED HUTCH

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Delta Dental

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KCTS9

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Seattle Cancer Care Alliance

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WASHINGTON STATE
TOURISM

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WHITE PAPER:
GROUP HEALTH

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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch