BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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AVANADE

Work | Avanade
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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LAKEDALE RESORT

Work | Lakedale Resort
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FOOD LIFELINE

Work | Food Lifeline
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Washington State Wine

Work | Washington State Wine
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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Bing Branded Environment

Work | Bing
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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FRED HUTCH

Work | Fred Hutch
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Washington State Tourism

Work | WA State Tourism
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The Shops at the Bravern

Work | The Bravern
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SEATTLE CITY LIGHT

Work | Seattle City Light
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Bellevue Towers

Work | Bellevue Towers
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KCTS9

Work | KCTS9
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Bellevue Towers

Work | Bellevue Towers
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SCCA Proton Therapy Center

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Mayo Clinic

Work | Mayo Clinic
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SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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Washington State Wine

Work | The Recommendeuer
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Coast Hotels

Work | Coast Hotels
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Microsoft Connector

Work | Microsoft Connector
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Microsoft Production Studios

Work | Microsoft Production Studios
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Schweitzer Mountain Resort

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Delta Dental

Work | Delta Dental of Washington
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BMW ReachNow

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Seattle Cancer Care Alliance

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Ryan Swanson

Work | Ryan Swanson
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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iFly

Work | iFly
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Columbia Bank

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Fred Hutch Obliteride

Work | Obliteride
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Boomtown

Work | Boomtown
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Columbia Bank

Work | Columbia Bank
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PAN PACIFIC

Work | Pan Pacific Hotel
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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PAWS

Work | PAWS
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GROUP HEALTH

Work | Group Health
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BRANDIDEXTROUS

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WHITE PAPER:
Health New England

Work | Health New England
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Redhook

Work | Redhook
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Sound Transit

Work | Sound Transit
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Pima Medical Institute