BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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VMRD: Veterinary Medical Research & Development

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Oakpointe Communities

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LAKEDALE RESORT

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AVANADE

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Redhook

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PAWS

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Microsoft Production Studios

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Schweitzer Mountain Resort

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SCCA Proton Therapy Center

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BMW ReachNow

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Columbia Bank

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SEATTLE CITY LIGHT

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Washington State Tourism

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Microsoft Connector

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Seattle Children's Hospital

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SNOQUALMIE CASINO

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Ryan Swanson

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WASHINGTON STATE
TOURISM

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WHITE PAPER:
Mayo Clinic

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MICROSOFT IT TECH LINK

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Delta Dental

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Columbia Bank

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Bing Branded Environment

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Pima Medical Institute

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WHITE PAPER:
GROUP HEALTH

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Fred Hutch Obliteride

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Suncliff

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The Shops at the Bravern

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Bellevue Towers

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Seattle Cancer Care Alliance

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Washington State Wine

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Boomtown

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Sound Transit

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FOOD LIFELINE

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PAN PACIFIC

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KCTS9

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Washington State Wine

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FRED HUTCH
GALA VIDEO 2012

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Coast Hotels

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WHITE PAPER:
Milliman

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BRANDIDEXTROUS

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iFly

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Bellevue Towers

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FRED HUTCH

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WHITE PAPER:
Health New England

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