THAT SEARCH ENGINE REALLY TIES THE WORKSPACE TOGETHER. Bing Branded Environment

Creating a seamless branding experience sometimes means working from the outside in. This was especially true when Microsoft tapped GreenRubino to create some compelling workspaces for team collaboration throughout their new City Center offices. GreenRubino approached this engagement with two goals in mind: first, present the Microsoft corporate brand and the Bing brand environment in a balanced effort, and second, create an inspiring space that fosters excitement from working for Microsoft and Bing while focusing on the innovation that drives Bing teams every day. The creative inspiration came from Bing’s homepage with its awe-inspiring imagery and informational hotspots. The net result was environmental graphic design solutions that featured color, motivational keywords, jaw-dropping visuals and branded elements that all tied back to an end user’s experience with Bing. The Bing branded environment was applied throughout City Center with canvas and acrylic materials and through digital displays.

Bing branded environment wall
BING branded environment tile wall
BING branded environment couch
BING branded environment wall bench
BING branded environment feature wall
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Columbia Bank

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Bellevue Towers

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Ryan Swanson

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Washington State Wine

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FOOD LIFELINE

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Boomtown

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BMW ReachNow

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Washington State Tourism

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VMRD: Veterinary Medical Research & Development

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GROUP HEALTH

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WHITE PAPER:
Mayo Clinic

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Coast Hotels

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Fred Hutch Obliteride

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Sound Transit

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Milliman

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SEATTLE PUBLIC UTILITIES

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Microsoft Connector

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Columbia Bank

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AVANADE

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Delta Dental

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Bellevue Towers

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FRED HUTCH
GALA VIDEO 2012

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MICROSOFT IT TECH LINK

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Seattle Cancer Care Alliance

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Pima Medical Institute

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Visit Bellevue

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WASHINGTON STATE
TOURISM

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KCTS9

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FRED HUTCH

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SCCA Proton Therapy Center

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Washington State Wine

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SNOQUALMIE CASINO

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Seattle Children's Hospital

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Health New England

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PAWS

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SEATTLE CITY LIGHT

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Microsoft Production Studios

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BRANDIDEXTROUS