THAT SEARCH ENGINE REALLY TIES THE WORKSPACE TOGETHER. Bing Branded Environment

Creating a seamless branding experience sometimes means working from the outside in. This was especially true when Microsoft tapped GreenRubino to create some compelling workspaces for team collaboration throughout their new City Center offices. GreenRubino approached this engagement with two goals in mind: first, present the Microsoft corporate brand and the Bing brand environment in a balanced effort, and second, create an inspiring space that fosters excitement from working for Microsoft and Bing while focusing on the innovation that drives Bing teams every day. The creative inspiration came from Bing’s homepage with its awe-inspiring imagery and informational hotspots. The net result was environmental graphic design solutions that featured color, motivational keywords, jaw-dropping visuals and branded elements that all tied back to an end user’s experience with Bing. The Bing branded environment was applied throughout City Center with canvas and acrylic materials and through digital displays.

Bing branded environment wall
BING branded environment tile wall
BING branded environment couch
BING branded environment wall bench
BING branded environment feature wall
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FOOD LIFELINE

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FRED HUTCH
GALA VIDEO 2012

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BMW ReachNow

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BRANDIDEXTROUS

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AVANADE

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Microsoft Production Studios

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SCCA Proton Therapy Center

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Health New England

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Washington State Wine

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Sound Transit

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PAWS

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Visit Bellevue

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Seattle Children's Hospital

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Coast Hotels

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Mayo Clinic

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SEATTLE PUBLIC UTILITIES

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Bellevue Towers

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Ryan Swanson

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Pima Medical Institute

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Bellevue Towers

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MICROSOFT IT TECH LINK

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SNOQUALMIE CASINO

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Seattle Cancer Care Alliance

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Columbia Bank

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Milliman

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Delta Dental

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Microsoft Connector

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Washington State Wine

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Washington State Tourism

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GROUP HEALTH

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KCTS9

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Fred Hutch Obliteride

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VMRD: Veterinary Medical Research & Development

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Columbia Bank

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WASHINGTON STATE
TOURISM

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Boomtown

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SEATTLE CITY LIGHT

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FRED HUTCH

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