Dusted Valley is the classic story of a farm-loving Wisconsin family finding inspiration in the wine valley of Walla Walla, Washington and packing up the wagon to develop the Dusted Valley estate vineyards. Heard it a million times. But Dusted Valley’s Boomtown brand brought something above and beyond that—handcrafted production at an affordable price point. So GR was charged with bringing the by-the-bootstraps Dusted Valley story to the masses while pointing them in the direction of Boomtown.
While reports from the creative department confirmed the wine was delicious, the image of the brand and packaging did not convey the pioneering spirit and sense of adventure that Boomtown saw in their bottles. With a desire to increase national sales, the Boomtown brand needed to compete on an even higher level. GreenRubino refreshed the Boomtown story, brand logo and packaging system to elevate the price/value equation at retail and in restaurants. The branding needed to ooze family, bootstraps, exploration and class. We told their story visually and the old-fashioned way: with words. We crafted a brand story that captured the essence of who they were as wine makers and how they put Boomtown on the map. It was a pretend map, but still. A distinctive new logo mark featuring a Boomtown map made from foil and beautiful deckled edges was the pièce de résistance in convincing distributors and, in turn, wine lovers to find their way to Boomtown by way of Dusted Valley.
Featured in Under Consideration.