When Coast Hotels affirmed its goals to double the size of its already impressive hospitality footprint over the next three years, it came to GreenRubino. Our extensive brand research brought forth the own-able positioning of ‘Refreshingly Local’, validating the chain’s legacy of locally-rooted properties to nearby amenities and culture. We refreshed the brand, mark, color palette, and developed a comprehensive visual identity system and standards/usage guide. Additionally, we led the overhaul, design and implementation of a feature-rich, fully-scalable new CMS-driven website for individual property customization. Take a few refreshing clicks around the work.