PULL UP A
PLUSH, INDIGO
LOVESEAT AND LET’S TALK BANKING.
Columbia Bank

We’ve been Columbia Bank’s agency since before they opened their doors almost 20 years ago. But it’s their customers who best tell the true story of this down-to-earth, community bank. So we came up with an iconic blue couch for them to get comfy on and tell their stories in some unexpected locations. From a livestock auctioneering yard in Eastern Washington, to Oregon’s spectacular Smith Rock, to a luxury boat-building plant in Tacoma, the blue couch hosted customers singing the praises of the bank many of them think of as part of their family. Unscripted and un-slick, these real-life customers and the electric blue couch have been an unbeatable combination. The couch has become a symbol and a strong brand association for the bank—maybe even a metaphor for the personal connections and comfortable service that have fallen by the wayside at many larger banks. But not here. Ever the forward-thinking community bank, Columbia Bank wanted to develop a strong voice that reflected the wit and welcoming nature of their friendly face bankers. So we did that. The fully integrated campaign (TV, radio, print, web, PR) is a shiny blue example of what community banking is about. And boosting business and brand for our longest–standing client is always nice.

 

 

 

 

 

Columbia Bank Business Ads
Columbia Bank Business Ads
Columbia Bank CRE campaign Process Poster
Columbia Bank Print Ad
Seattle South Sound Print Ad
South Sound ad
Columbia Bank Portland Outdoor Ads
Portland More Outdoor Ads
Columbia Bank Blue Couch Photoshoot
Columbia Bank Wealth Management
Columbia Bank Collage
Columbia Bank 20th Anniversary
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