IT’S LIKE AN
I.T. BARISTA.
MICROSOFT IT TECH LINK

On some branding projects, function is more important than form. When the Microsoft IT organization opened Microsoft Tech Link, a walk-in center to help employees resolve computer issues, they turned to GreenRubino to create a unique, branded space. Microsoft Tech Link centers are friendly, open places where employees can hand over their computers to technical experts and either work on another machine or relax while it’s being fixed. The challenge was that most Tech Link centers are located in open areas on campus such as cafes and common areas. Working closely with the architects, GreenRubino created a branded environment that, while definitely unique, still mapped back to the overall Microsoft IT brand. As part of the scope of work, we created usage guidelines, oversaw installation and consulted on items ranging from signage to collateral to staff wardrobe. The original test site was so successful that the concept was rolled out to other Microsoft locations worldwide, and we worked with regional offices to extend the overall design to meet unique requirements in multiple locations.

Microsoft Tech Link Entrance
Microsoft Tech Link Experience
Microsoft Tech Link Inviting Atmosphere
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Washington State Tourism

Work | WA State Tourism
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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AVANADE

Work | Avanade
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Bellevue Towers

Work | Bellevue Towers
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Washington State Wine

Work | Washington State Wine
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BRANDIDEXTROUS

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SCCA Proton Therapy Center

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Suncliff

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Microsoft Production Studios

Work | Microsoft Production Studios
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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Schweitzer Mountain Resort

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Fred Hutch Obliteride

Work | Obliteride
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FRED HUTCH

Work | Fred Hutch
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Oakpointe Communities

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Bing Branded Environment

Work | Bing
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Visit Bellevue

Work | Bellevue
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Coast Hotels

Work | Coast Hotels
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Microsoft Connector

Work | Microsoft Connector
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Washington State Wine

Work | The Recommendeuer
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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FOOD LIFELINE

Work | Food Lifeline
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PAWS

Work | PAWS
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WHITE PAPER:
Health New England

Work | Health New England
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Ryan Swanson

Work | Ryan Swanson
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KCTS9

Work | KCTS9
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Boomtown

Work | Boomtown