Our heart is where the home is Oakpointe Communities

The idea of a home town is powerful. It speaks to a comfort and wholesomeness that seems largely lost in the hustle of 21st century life. Ten Trails, Southeast King County’s first master plan community, (MPC) has reimagined this ideal for today’s young families.

Oakpointe Communities came to us with a unique community being built sustainably from the ground up to include just about everything you’d want, they just needed a compelling way to talk about it.

Given that MPCs carry a certain amount of baggage (baggage that you won’t find at Ten Trails), our first task was to build a brand platform that distanced them from more typical big developments. We also needed to amplify what it does include—a strong community center, thoughtful infrastructure and an abundance of recreational opportunities. To do this we built a brand platform around the insight: your new home town. This insight evokes everything people believe MPCs are not but that Ten Trails actually is: authentic, comfortable, engaging.

The logo, visual identity system and website were natural extensions of this idea. With clean lines, soothing colors and photography that evokes the pristine beauty of the Pacific Northwest, it appeals both to families familiar with Southeast King County and those new to the area. Engaging functionality on the website also invites future residents to help make the town what they think it should be.

The result is a brand that more and more Puget Sound area families are calling home.

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KCTS9

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PAN PACIFIC

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Ryan Swanson

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Columbia Bank

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Coast Hotels

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Pima Medical Institute

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Boomtown

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iFly

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Washington State Wine

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Bellevue Towers

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The Shops at the Bravern

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Washington State Wine

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SEATTLE PUBLIC UTILITIES

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Sound Transit

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Schweitzer Mountain Resort

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SEATTLE CITY LIGHT

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VMRD: Veterinary Medical Research & Development

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WASHINGTON STATE
TOURISM

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WHITE PAPER:
Mayo Clinic

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Microsoft Production Studios

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FOOD LIFELINE

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FRED HUTCH

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Fred Hutch Obliteride

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Shake Shack

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WHITE PAPER:
Health New England

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Columbia Bank

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Bellevue Towers

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LAKEDALE RESORT

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MICROSOFT IT TECH LINK

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SCCA Proton Therapy Center

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PAWS

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AVANADE

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FRED HUTCH
GALA VIDEO 2012

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BMW ReachNow

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Redhook

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Seattle Cancer Care Alliance

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Kawanti Adventures

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Washington State Tourism

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Delta Dental

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WHITE PAPER:
Milliman

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WHITE PAPER:
GROUP HEALTH

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Suncliff

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NHL Seattle

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SNOQUALMIE CASINO

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Bing Branded Environment

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Microsoft Connector

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Seattle Children's Hospital

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Visit Bellevue

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