Our heart is where the home is. Oakpointe Communities

The idea of a home town is powerful. It speaks to a comfort and wholesomeness that seems largely lost in the hustle of 21st century life. Ten Trails, Southeast King County’s first master plan community, (MPC) has reimagined this ideal for today’s young families.

Oakpointe Communities came to us with a unique community being built sustainably from the ground up to include just about everything you’d want, they just needed a compelling way to talk about it.

Given that MPCs carry a certain amount of baggage (baggage that you won’t find at Ten Trails), our first task was to build a brand platform that distanced them from more typical big developments. We also needed to amplify what it does include—a strong community center, thoughtful infrastructure and an abundance of recreational opportunities. To do this we built a brand platform around the insight: your new home town. This insight evokes everything people believe MPCs are not but that Ten Trails actually is: authentic, comfortable, engaging.

The logo, visual identity system and website were natural extensions of this idea. With clean lines, soothing colors and photography that evokes the pristine beauty of the Pacific Northwest, it appeals both to families familiar with Southeast King County and those new to the area. Engaging functionality on the website also invites future residents to help make the town what they think it should be.

The result is a brand that more and more Puget Sound area families are calling home.

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Washington State Wine

Work | Washington State Wine
+

Columbia Bank

+

Redhook

Work | Redhook
+

PAWS

Work | PAWS
+

FOOD LIFELINE

Work | Food Lifeline
+

Visit Bellevue

Work | Bellevue
+

Coast Hotels

Work | Coast Hotels
+

iFly

Work | iFly
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Boomtown

Work | Boomtown
+

AVANADE

Work | Avanade
+

FRED HUTCH

Work | Fred Hutch
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

Delta Dental

Work | Delta Dental of Washington
+

SCCA Proton Therapy Center

+

Pima Medical Institute

+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

Sound Transit

Work | Sound Transit
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Bing Branded Environment

Work | Bing
+

Seattle Cancer Care Alliance

+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

The Shops at the Bravern

Work | The Bravern
+

Columbia Bank

Work | Columbia Bank
+

KCTS9

Work | KCTS9
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

WHITE PAPER:
Health New England

Work | Health New England
+

Washington State Wine

Work | The Recommendeuer
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Schweitzer Mountain Resort

+

BMW ReachNow

+

Bellevue Towers

Work | Bellevue Towers
+

BRANDIDEXTROUS

+

LAKEDALE RESORT

Work | Lakedale Resort
+

Washington State Tourism

Work | WA State Tourism
+

Microsoft Connector

Work | Microsoft Connector
+

Suncliff

+

Ryan Swanson

Work | Ryan Swanson
+

Bellevue Towers

Work | Bellevue Towers
+

Fred Hutch Obliteride

Work | Obliteride
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Seattle Children's Hospital

Work | Seattle Children's Hospital