Pima Medical Institute has been leading the healthcare career training industry for over 40 years. But with the career college category becoming both cluttered and scrutinized, not to mention the competition mimicking Pima Medical’s marketing approach, it was time to shake things up.
No more talking head testimonials. Instead, we created a campaign designed to get in the heads of our millennial target in a way that’s both relevant and moving. Focusing on that moment when someone decides they need to do something more with their lives, our campaign showed that they could, indeed, get there from here.
But talking the talk is just half the battle—a message needs to be delivered. Lucky for us we have a savvy media team that knows just how to get the word out to the millennial audience. The integrated campaign included TV, video, broadcast radio, Pandora, digital and social media and a website refresh.