Thanks to strong handshakes and perfectly timed one-liners, GreenRubino’s relationships with national food, beverage and men’s lifestyle media are unmatched among Seattle agencies. The agency’s first order of beer business was to enlist those relationships in promoting the launch of Redhook Brewery’s “Audible Ale” during Super Bowl XLVII. Audible Ale was a collaboration between Redhook Brewery and legendary sports broadcaster Dan Patrick (SportsCenter, Football Night in America, The Dan Patrick Show). GreenRubino continually places feature articles and online placements in targeted outlets such as Playboy.com, Maxim.com, Thrillist, Guyism, The Daily Meal and more. These men’s lifestyle media outlets were a natural fit for Redhook’s consistently buzzworthy releases like the KCCO beer, the Joint Effort and seasonal releases like the Out of Your Gourd pumpkin porter and Winterhook. The momentum has continued to snowball—to the delight of Redhook and beer-drinkers everywhere.