IN SOME INDUSTRIES BEING A HUMAN IS A KEY DIFFERENTIATOR. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
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WASHINGTON STATE
TOURISM

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VMRD: Veterinary Medical Research & Development

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Seattle Children's Hospital

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Washington State Tourism

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Columbia Bank

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Microsoft Production Studios

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SCCA Proton Therapy Center

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BMW ReachNow

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WHITE PAPER:
Mayo Clinic

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PAWS

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SEATTLE CITY LIGHT

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Schweitzer Mountain Resort

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Bellevue Towers

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The Shops at the Bravern

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Columbia Bank

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WHITE PAPER:
Milliman

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WHITE PAPER:
GROUP HEALTH

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Visit Bellevue

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Fred Hutch Obliteride

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Washington State Wine

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FOOD LIFELINE

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WHITE PAPER:
Health New England

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FRED HUTCH

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Bellevue Towers

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Delta Dental

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Coast Hotels

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Boomtown

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AVANADE

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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MICROSOFT IT TECH LINK

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KCTS9

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Bing Branded Environment

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Sound Transit

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BRANDIDEXTROUS

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Seattle Cancer Care Alliance

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Pima Medical Institute

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Microsoft Connector

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SNOQUALMIE CASINO

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FRED HUTCH
GALA VIDEO 2012

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Washington State Wine

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