IN SOME INDUSTRIES BEING A HUMAN IS A KEY DIFFERENTIATOR. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
+

Microsoft Connector

Work | Microsoft Connector
+

Fred Hutch Obliteride

Work | Obliteride
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Bing Branded Environment

Work | Bing
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

SCCA Proton Therapy Center

+

Washington State Tourism

Work | WA State Tourism
+

Washington State Wine

Work | The Recommendeuer
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Sound Transit

Work | Sound Transit
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Bellevue Towers

Work | Bellevue Towers
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Coast Hotels

Work | Coast Hotels
+

FRED HUTCH

Work | Fred Hutch
+

Boomtown

Work | Boomtown
+

AVANADE

Work | Avanade
+

KCTS9

Work | KCTS9
+

Seattle Cancer Care Alliance

+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

FOOD LIFELINE

Work | Food Lifeline
+

Delta Dental

Work | Delta Dental of Washington
+

PAWS

Work | PAWS
+

BMW ReachNow

+

Columbia Bank

Work | Columbia Bank
+

Washington State Wine

Work | Washington State Wine
+

BRANDIDEXTROUS

+

WHITE PAPER:
Health New England

Work | Health New England
+

Visit Bellevue

Work | Bellevue
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Bellevue Towers

Work | Bellevue Towers
+

The Shops at the Bravern

Work | The Bravern
+

Pima Medical Institute