IN SOME INDUSTRIES BEING A HUMAN IS A KEY DIFFERENTIATOR. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
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WHITE PAPER:
Mayo Clinic

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KCTS9

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Bellevue Towers

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Washington State Wine

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Columbia Bank

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VMRD: Veterinary Medical Research & Development

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FRED HUTCH
GALA VIDEO 2012

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MICROSOFT IT TECH LINK

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Delta Dental

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Seattle Children's Hospital

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Sound Transit

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AVANADE

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BMW ReachNow

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BRANDIDEXTROUS

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The Shops at the Bravern

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Bellevue Towers

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SCCA Proton Therapy Center

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WASHINGTON STATE
TOURISM

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WHITE PAPER:
Milliman

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Washington State Wine

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Washington State Tourism

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Pima Medical Institute

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WHITE PAPER:
GROUP HEALTH

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Coast Hotels

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SEATTLE CITY LIGHT

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Boomtown

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PAWS

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FOOD LIFELINE

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Seattle Cancer Care Alliance

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Bing Branded Environment

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Visit Bellevue

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SNOQUALMIE CASINO

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Microsoft Connector

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WHITE PAPER:
Health New England

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Microsoft Production Studios

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Fred Hutch Obliteride

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FRED HUTCH

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