IN SOME INDUSTRIES BEING A HUMAN IS A KEY DIFFERENTIATOR. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
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Seattle Cancer Care Alliance

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FOOD LIFELINE

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Coast Hotels

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SEATTLE CITY LIGHT

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BMW ReachNow

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VMRD: Veterinary Medical Research & Development

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Bing Branded Environment

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Sound Transit

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The Shops at the Bravern

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Pima Medical Institute

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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WHITE PAPER:
Health New England

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FRED HUTCH

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Bellevue Towers

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AVANADE

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FRED HUTCH
GALA VIDEO 2012

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SNOQUALMIE CASINO

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Fred Hutch Obliteride

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KCTS9

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Suncliff

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Microsoft Connector

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WHITE PAPER:
GROUP HEALTH

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SCCA Proton Therapy Center

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Mayo Clinic

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WASHINGTON STATE
TOURISM

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Columbia Bank

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Visit Bellevue

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Washington State Wine

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Microsoft Production Studios

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Washington State Wine

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Schweitzer Mountain Resort

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Columbia Bank

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PAWS

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Oakpointe Communities

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Boomtown

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Delta Dental

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WHITE PAPER:
Milliman

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MICROSOFT IT TECH LINK

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Washington State Tourism

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Seattle Children's Hospital

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Bellevue Towers

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BRANDIDEXTROUS