IN SOME INDUSTRIES BEING A HUMAN IS A KEY DIFFERENTIATOR. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
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Mayo Clinic

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Coast Hotels

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WASHINGTON STATE
TOURISM

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Pima Medical Institute

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The Shops at the Bravern

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SEATTLE PUBLIC UTILITIES

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Bellevue Towers

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Microsoft Connector

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Washington State Wine

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FRED HUTCH
GALA VIDEO 2012

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Fred Hutch Obliteride

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Columbia Bank

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Health New England

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SEATTLE CITY LIGHT

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Visit Bellevue

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FRED HUTCH

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FOOD LIFELINE

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SCCA Proton Therapy Center

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Seattle Children's Hospital

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Microsoft Production Studios

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Columbia Bank

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SNOQUALMIE CASINO

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Bellevue Towers

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Seattle Cancer Care Alliance

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PAWS

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Milliman

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GROUP HEALTH

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VMRD: Veterinary Medical Research & Development

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Delta Dental

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Boomtown

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AVANADE

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Sound Transit

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BRANDIDEXTROUS

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Washington State Tourism

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KCTS9

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BMW ReachNow

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Washington State Wine

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Bing Branded Environment

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