Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

+

FRED HUTCH

Work | Fred Hutch
+

Visit Bellevue

Work | Bellevue
+

Seattle Cancer Care Alliance

+

Redhook

Work | Redhook
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

Sound Transit

Work | Sound Transit
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Delta Dental

Work | Delta Dental of Washington
+

Coast Hotels

Work | Coast Hotels
+

Bing Branded Environment

Work | Bing
+

KCTS9

Work | KCTS9
+

FOOD LIFELINE

Work | Food Lifeline
+

Washington State Wine

Work | The Recommendeuer
+

LAKEDALE RESORT

Work | Lakedale Resort
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Washington State Wine

Work | Washington State Wine
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

Microsoft Connector

Work | Microsoft Connector
+

Washington State Tourism

Work | WA State Tourism
+

PAWS

Work | PAWS
+

Columbia Bank

+

Columbia Bank

Work | Columbia Bank
+

AVANADE

Work | Avanade
+

Bellevue Towers

Work | Bellevue Towers
+

Pima Medical Institute

+

BMW ReachNow

+

Bellevue Towers

Work | Bellevue Towers
+

WHITE PAPER:
Health New England

Work | Health New England
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Fred Hutch Obliteride

Work | Obliteride
+

Ryan Swanson

Work | Ryan Swanson
+

iFly

Work | iFly
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Schweitzer Mountain Resort

+

Boomtown

Work | Boomtown
+

Oakpointe Communities

+

Microsoft Production Studios

Work | Microsoft Production Studios
+

BRANDIDEXTROUS

+

The Shops at the Bravern

Work | The Bravern
+

Suncliff