Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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LAKEDALE RESORT

Work | Lakedale Resort
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Fred Hutch Obliteride

Work | Obliteride
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Columbia Bank

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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Washington State Wine

Work | Washington State Wine
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Microsoft Production Studios

Work | Microsoft Production Studios
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Seattle Cancer Care Alliance

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BRANDIDEXTROUS

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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Visit Bellevue

Work | Bellevue
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Sound Transit

Work | Sound Transit
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FRED HUTCH

Work | Fred Hutch
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PAN PACIFIC

Work | Pan Pacific Hotel
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Bellevue Towers

Work | Bellevue Towers
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Microsoft Connector

Work | Microsoft Connector
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Boomtown

Work | Boomtown
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Delta Dental

Work | Delta Dental of Washington
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Bing Branded Environment

Work | Bing
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FOOD LIFELINE

Work | Food Lifeline
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Ryan Swanson

Work | Ryan Swanson
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Oakpointe Communities

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KCTS9

Work | KCTS9
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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The Shops at the Bravern

Work | The Bravern
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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Washington State Tourism

Work | WA State Tourism
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Washington State Wine

Work | The Recommendeuer
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Bellevue Towers

Work | Bellevue Towers
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iFly

Work | iFly
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Pima Medical Institute

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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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WHITE PAPER:
Health New England

Work | Health New England
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BMW ReachNow

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SEATTLE CITY LIGHT

Work | Seattle City Light
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Schweitzer Mountain Resort

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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Coast Hotels

Work | Coast Hotels
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Redhook

Work | Redhook
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Columbia Bank

Work | Columbia Bank
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PAWS

Work | PAWS
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AVANADE

Work | Avanade
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Suncliff