Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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Microsoft Production Studios

Work | Microsoft Production Studios
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Pima Medical Institute

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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Boomtown

Work | Boomtown
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FRED HUTCH

Work | Fred Hutch
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The Shops at the Bravern

Work | The Bravern
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Ryan Swanson

Work | Ryan Swanson
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Seattle Cancer Care Alliance

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Redhook

Work | Redhook
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Visit Bellevue

Work | Bellevue
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iFly

Work | iFly
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SEATTLE CITY LIGHT

Work | Seattle City Light
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Bellevue Towers

Work | Bellevue Towers
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Washington State Wine

Work | The Recommendeuer
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Columbia Bank

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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Schweitzer Mountain Resort

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Bing Branded Environment

Work | Bing
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KCTS9

Work | KCTS9
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Washington State Tourism

Work | WA State Tourism
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PAN PACIFIC

Work | Pan Pacific Hotel
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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FOOD LIFELINE

Work | Food Lifeline
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PAWS

Work | PAWS
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Bellevue Towers

Work | Bellevue Towers
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LAKEDALE RESORT

Work | Lakedale Resort
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BRANDIDEXTROUS

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Microsoft Connector

Work | Microsoft Connector
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Coast Hotels

Work | Coast Hotels
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Sound Transit

Work | Sound Transit
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Suncliff

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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WHITE PAPER:
Health New England

Work | Health New England
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BMW ReachNow

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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Columbia Bank

Work | Columbia Bank
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AVANADE

Work | Avanade
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Delta Dental

Work | Delta Dental of Washington
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Oakpointe Communities

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Washington State Wine

Work | Washington State Wine
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Fred Hutch Obliteride

Work | Obliteride