Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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PAWS

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Columbia Bank

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BMW ReachNow

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Bellevue Towers

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Ryan Swanson

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LAKEDALE RESORT

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Seattle Cancer Care Alliance

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Redhook

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WASHINGTON STATE
TOURISM

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Pima Medical Institute

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SNOQUALMIE CASINO

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Boomtown

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Washington State Wine

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Visit Bellevue

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BRANDIDEXTROUS

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PAN PACIFIC

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Schweitzer Mountain Resort

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VMRD: Veterinary Medical Research & Development

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Columbia Bank

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WHITE PAPER:
Milliman

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Delta Dental

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Washington State Tourism

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KCTS9

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iFly

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Fred Hutch Obliteride

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WHITE PAPER:
GROUP HEALTH

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FRED HUTCH

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WHITE PAPER:
Mayo Clinic

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Washington State Wine

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WHITE PAPER:
Health New England

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Microsoft Connector

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Coast Hotels

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AVANADE

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Bing Branded Environment

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Oakpointe Communities

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FRED HUTCH
GALA VIDEO 2012

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Seattle Children's Hospital

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Sound Transit

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SEATTLE CITY LIGHT

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The Shops at the Bravern

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MICROSOFT IT TECH LINK

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Bellevue Towers

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Suncliff

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Microsoft Production Studios

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FOOD LIFELINE

Work | Food Lifeline