Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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WHITE PAPER:
Mayo Clinic

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Bing Branded Environment

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Washington State Wine

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Ryan Swanson

Work | Ryan Swanson
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WHITE PAPER:
Milliman

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Microsoft Production Studios

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FOOD LIFELINE

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WHITE PAPER:
GROUP HEALTH

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PAN PACIFIC

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Seattle Children's Hospital

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WHITE PAPER:
Health New England

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iFly

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KCTS9

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Washington State Wine

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VMRD: Veterinary Medical Research & Development

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Visit Bellevue

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PAWS

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Bellevue Towers

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The Shops at the Bravern

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Columbia Bank

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Pima Medical Institute

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Schweitzer Mountain Resort

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SNOQUALMIE CASINO

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SEATTLE CITY LIGHT

Work | Seattle City Light
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Columbia Bank

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Seattle Cancer Care Alliance

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Boomtown

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Oakpointe Communities

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Microsoft Connector

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AVANADE

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BRANDIDEXTROUS

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Bellevue Towers

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Washington State Tourism

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BMW ReachNow

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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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MICROSOFT IT TECH LINK

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Redhook

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Coast Hotels

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Sound Transit

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Delta Dental

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FRED HUTCH

Work | Fred Hutch
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WASHINGTON STATE
TOURISM

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Suncliff

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Fred Hutch Obliteride

Work | Obliteride
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LAKEDALE RESORT

Work | Lakedale Resort