Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Microsoft Production Studios

Work | Microsoft Production Studios
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KCTS9

Work | KCTS9
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Delta Dental

Work | Delta Dental of Washington
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FRED HUTCH

Work | Fred Hutch
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BRANDIDEXTROUS

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Microsoft Connector

Work | Microsoft Connector
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Redhook

Work | Redhook
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Washington State Tourism

Work | WA State Tourism
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AVANADE

Work | Avanade
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Visit Bellevue

Work | Bellevue
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Bellevue Towers

Work | Bellevue Towers
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Washington State Wine

Work | The Recommendeuer
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Columbia Bank

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Seattle Children's Hospital

Work | Seattle Children's Hospital
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FOOD LIFELINE

Work | Food Lifeline
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LAKEDALE RESORT

Work | Lakedale Resort
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WHITE PAPER:
Health New England

Work | Health New England
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Fred Hutch Obliteride

Work | Obliteride
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Pima Medical Institute

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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Columbia Bank

Work | Columbia Bank
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The Shops at the Bravern

Work | The Bravern
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Seattle Cancer Care Alliance

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Bing Branded Environment

Work | Bing
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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SEATTLE CITY LIGHT

Work | Seattle City Light
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PAN PACIFIC

Work | Pan Pacific Hotel
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Ryan Swanson

Work | Ryan Swanson
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Boomtown

Work | Boomtown
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Sound Transit

Work | Sound Transit
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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BMW ReachNow

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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iFly

Work | iFly
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Coast Hotels

Work | Coast Hotels
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Washington State Wine

Work | Washington State Wine
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PAWS

Work | PAWS
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Bellevue Towers

Work | Bellevue Towers
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WHITE PAPER:
GROUP HEALTH

Work | Group Health