Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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Coast Hotels

Work | Coast Hotels
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Seattle Cancer Care Alliance

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Schweitzer Mountain Resort

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Bellevue Towers

Work | Bellevue Towers
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Ryan Swanson

Work | Ryan Swanson
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Redhook

Work | Redhook
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Columbia Bank

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PAWS

Work | PAWS
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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FRED HUTCH

Work | Fred Hutch
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iFly

Work | iFly
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LAKEDALE RESORT

Work | Lakedale Resort
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Columbia Bank

Work | Columbia Bank
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Fred Hutch Obliteride

Work | Obliteride
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Visit Bellevue

Work | Bellevue
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Washington State Tourism

Work | WA State Tourism
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Bellevue Towers

Work | Bellevue Towers
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WHITE PAPER:
Health New England

Work | Health New England
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Delta Dental

Work | Delta Dental of Washington
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SEATTLE CITY LIGHT

Work | Seattle City Light
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Microsoft Connector

Work | Microsoft Connector
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BRANDIDEXTROUS

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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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The Shops at the Bravern

Work | The Bravern
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KCTS9

Work | KCTS9
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Washington State Wine

Work | Washington State Wine
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PAN PACIFIC

Work | Pan Pacific Hotel
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Boomtown

Work | Boomtown
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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FOOD LIFELINE

Work | Food Lifeline
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Microsoft Production Studios

Work | Microsoft Production Studios
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AVANADE

Work | Avanade
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Washington State Wine

Work | The Recommendeuer
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BMW ReachNow

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Bing Branded Environment

Work | Bing
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Pima Medical Institute

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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Sound Transit

Work | Sound Transit