Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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Bellevue Towers

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AVANADE

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KCTS9

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WHITE PAPER:
GROUP HEALTH

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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PAWS

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WASHINGTON STATE
TOURISM

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MICROSOFT IT TECH LINK

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Seattle Children's Hospital

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WHITE PAPER:
Milliman

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Coast Hotels

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Microsoft Production Studios

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Microsoft Connector

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Delta Dental

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SNOQUALMIE CASINO

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Seattle Cancer Care Alliance

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PAN PACIFIC

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Sound Transit

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The Shops at the Bravern

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Boomtown

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Visit Bellevue

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FRED HUTCH
GALA VIDEO 2012

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FOOD LIFELINE

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Redhook

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Washington State Wine

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Columbia Bank

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Fred Hutch Obliteride

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Washington State Wine

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Pima Medical Institute

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BRANDIDEXTROUS

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SEATTLE CITY LIGHT

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Health New England

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Mayo Clinic

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Bing Branded Environment

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Ryan Swanson

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iFly

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Washington State Tourism

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VMRD: Veterinary Medical Research & Development

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BMW ReachNow

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LAKEDALE RESORT

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FRED HUTCH

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Bellevue Towers

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