Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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Bellevue Towers

Work | Bellevue Towers
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Schweitzer Mountain Resort

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Pima Medical Institute

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Seattle Cancer Care Alliance

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Ryan Swanson

Work | Ryan Swanson
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Coast Hotels

Work | Coast Hotels
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Bellevue Towers

Work | Bellevue Towers
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Microsoft Production Studios

Work | Microsoft Production Studios
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Sound Transit

Work | Sound Transit
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Fred Hutch Obliteride

Work | Obliteride
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Washington State Wine

Work | Washington State Wine
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Redhook

Work | Redhook
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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Washington State Tourism

Work | WA State Tourism
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Bing Branded Environment

Work | Bing
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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WHITE PAPER:
Health New England

Work | Health New England
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Columbia Bank

Work | Columbia Bank
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iFly

Work | iFly
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PAN PACIFIC

Work | Pan Pacific Hotel
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Microsoft Connector

Work | Microsoft Connector
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Visit Bellevue

Work | Bellevue
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BMW ReachNow

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Columbia Bank

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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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LAKEDALE RESORT

Work | Lakedale Resort
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PAWS

Work | PAWS
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Boomtown

Work | Boomtown
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Delta Dental

Work | Delta Dental of Washington
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Washington State Wine

Work | The Recommendeuer
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SEATTLE CITY LIGHT

Work | Seattle City Light
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FOOD LIFELINE

Work | Food Lifeline
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AVANADE

Work | Avanade
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BRANDIDEXTROUS

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The Shops at the Bravern

Work | The Bravern
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KCTS9

Work | KCTS9
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FRED HUTCH

Work | Fred Hutch
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Suncliff

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Oakpointe Communities