Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

+

LAKEDALE RESORT

Work | Lakedale Resort
+

FOOD LIFELINE

Work | Food Lifeline
+

BMW ReachNow

+

Washington State Wine

Work | The Recommendeuer
+

Delta Dental

Work | Delta Dental of Washington
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

Seattle Cancer Care Alliance

+

Bellevue Towers

Work | Bellevue Towers
+

Redhook

Work | Redhook
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Sound Transit

Work | Sound Transit
+

BRANDIDEXTROUS

+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

AVANADE

Work | Avanade
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

Bellevue Towers

Work | Bellevue Towers
+

FRED HUTCH

Work | Fred Hutch
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Visit Bellevue

Work | Bellevue
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

The Shops at the Bravern

Work | The Bravern
+

Ryan Swanson

Work | Ryan Swanson
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Coast Hotels

Work | Coast Hotels
+

PAWS

Work | PAWS
+

Washington State Tourism

Work | WA State Tourism
+

Bing Branded Environment

Work | Bing
+

Columbia Bank

Work | Columbia Bank
+

Microsoft Connector

Work | Microsoft Connector
+

KCTS9

Work | KCTS9
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Pima Medical Institute

+

Washington State Wine

Work | Washington State Wine
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Boomtown

Work | Boomtown
+

Columbia Bank

+

iFly

Work | iFly
+

WHITE PAPER:
Health New England

Work | Health New England
+

Fred Hutch Obliteride

Work | Obliteride
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health