Three well-loved institutions—Fred Hutch, Seattle Children’s and UW Medicine—combined their cure and care smarts to create one of the nation’s most effective cancer treatment centers—Seattle Cancer Care Alliance. Just one problem: few understand that SCCA is a place you go to get the best care.
See, SCCA patients’ five year survival rates are much higher than other hospitals in the region. US News & World Report named SCCA the best cancer care organization in the state. But public perception of SCCA lags this amazing reality.
Enter GreenRubino. Step one: Design a creative approach that gets the combo of research and care for better outcomes out there, told through compelling patient stories. Step two: Sic our awesome media minds on the problem of raising local awareness. Step three: Make it happen. Through a media saturation of the SeaTac Airport and Seattle Times, a blitz of outdoor and transit wraps, targeted TV, radio and print, patient story videos, a microsite and a major digital/social effort, GreenRubino painted the town yellow.
Now, patients, near and far, know that SCCA is the best choice for their best future. SCCA and GreenRubino. One more alliance for better outcomes.
Karen Radio Spot
Steve Radio Spot