WHEN BELLYBUTTONS EXPLODE. A CAUTIONARY TALE. Seattle Children's Hospital

Seattle Children’s Hospital is one of those places that we hope we never have to go to, but it’s a great feeling to know they’re there. But what if they weren’t? What if your insurance plan didn’t cover Seattle Children’s? These are all hard, scary questions that deserve an easy answer. And that’s where we came in.

Seattle Children’s Hospital wanted to encourage parents and employers to check their healthcare plan during enrollment and make sure that Seattle Children’s Hospital was covered. Just a dollop of due diligence that could end up saving lives is worth it, but sometimes the word “insurance” is a cue for eyeballs to glaze over. So we needed to deliver our message with a spoonful of sugar in the form of adorable children.

Children are expert manipulators, and they ask a lot of questions, so it was perfect. Our concerned kids asked questions like, “What if I get melty heart?” or “What if my bellybutton explodes?” Important questions to be sure. But what about the answers? As long as Seattle Children’s is covered in your plan, you’re good. But there’s no shame in making sure.

The video spawned a TV spot, online video, banner ads and a microsite, which were all made top-of-mind via expertly negotiated media placements. AND all of the children avoided the all-too-common pitfalls of childhood advertising stardom. Win win!

&nbsp

Seattle Children's Hospital Enroll With Care Microsite
Seattle Children's Hospital Enroll With Care Postcard
+

Washington State Tourism

Work | WA State Tourism
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Coast Hotels

Work | Coast Hotels
+

Bellevue Towers

Work | Bellevue Towers
+

Oakpointe Communities

+

Suncliff

+

Fred Hutch Obliteride

Work | Obliteride
+

Columbia Bank

+

The Shops at the Bravern

Work | The Bravern
+

Pima Medical Institute

+

Bellevue Towers

Work | Bellevue Towers
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

SCCA Proton Therapy Center

+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Visit Bellevue

Work | Bellevue
+

BRANDIDEXTROUS

+

Redhook

Work | Redhook
+

Ryan Swanson

Work | Ryan Swanson
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

FOOD LIFELINE

Work | Food Lifeline
+

Bing Branded Environment

Work | Bing
+

Sound Transit

Work | Sound Transit
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

Washington State Wine

Work | The Recommendeuer
+

KCTS9

Work | KCTS9
+

Washington State Wine

Work | Washington State Wine
+

Schweitzer Mountain Resort

+

Seattle Cancer Care Alliance

+

LAKEDALE RESORT

Work | Lakedale Resort
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Delta Dental

Work | Delta Dental of Washington
+

Columbia Bank

Work | Columbia Bank
+

BMW ReachNow

+

PAWS

Work | PAWS
+

FRED HUTCH

Work | Fred Hutch
+

AVANADE

Work | Avanade