WHEN BELLYBUTTONS EXPLODE. A CAUTIONARY TALE. Seattle Children's Hospital

Seattle Children’s Hospital is one of those places that we hope we never have to go to, but it’s a great feeling to know they’re there. But what if they weren’t? What if your insurance plan didn’t cover Seattle Children’s? These are all hard, scary questions that deserve an easy answer. And that’s where we came in.

Seattle Children’s Hospital wanted to encourage parents and employers to check their healthcare plan during enrollment and make sure that Seattle Children’s Hospital was covered. Just a dollop of due diligence that could end up saving lives is worth it, but sometimes the word “insurance” is a cue for eyeballs to glaze over. So we needed to deliver our message with a spoonful of sugar in the form of adorable children.

Children are expert manipulators, and they ask a lot of questions, so it was perfect. Our concerned kids asked questions like, “What if I get melty heart?” or “What if my bellybutton explodes?” Important questions to be sure. But what about the answers? As long as Seattle Children’s is covered in your plan, you’re good. But there’s no shame in making sure.

The video spawned a TV spot, online video, banner ads and a microsite, which were all made top-of-mind via expertly negotiated media placements. AND all of the children avoided the all-too-common pitfalls of childhood advertising stardom. Win win!

&nbsp

Seattle Children's Hospital Enroll With Care Microsite
Seattle Children's Hospital Enroll With Care Postcard
+

Delta Dental

Work | Delta Dental of Washington
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

KCTS9

Work | KCTS9
+

Ryan Swanson

Work | Ryan Swanson
+

SCCA Proton Therapy Center

+

Washington State Tourism

Work | WA State Tourism
+

Washington State Wine

Work | The Recommendeuer
+

Coast Hotels

Work | Coast Hotels
+

Bing Branded Environment

Work | Bing
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Columbia Bank

Work | Columbia Bank
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Fred Hutch Obliteride

Work | Obliteride
+

Washington State Wine

Work | Washington State Wine
+

Pima Medical Institute

+

LAKEDALE RESORT

Work | Lakedale Resort
+

Bellevue Towers

Work | Bellevue Towers
+

Visit Bellevue

Work | Bellevue
+

FOOD LIFELINE

Work | Food Lifeline
+

Seattle Cancer Care Alliance

+

Sound Transit

Work | Sound Transit
+

BMW ReachNow

+

PAWS

Work | PAWS
+

AVANADE

Work | Avanade
+

The Shops at the Bravern

Work | The Bravern
+

Redhook

Work | Redhook
+

FRED HUTCH

Work | Fred Hutch
+

BRANDIDEXTROUS

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Bellevue Towers

Work | Bellevue Towers
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Microsoft Production Studios

Work | Microsoft Production Studios