GREEN IS
THE NEW EMERALD.
SEATTLE CITY LIGHT

The Emerald City has always been on the forefront of things passive aggressive and rain-related, but now, thanks to Seattle City Light, we can add green energy to our brag list. What does green energy mean to the average Joe Blowdryer? Lots. It means salmon salute you and Mother Nature counts you as a friend. Not to mention all the saving the planet stuff. Did we mention it barely costs you anything? Oh, well Seattle City Light did in print ads, and bus boards, and expertly written radio spots. We also redesigned their website to tell the story of “the nation’s greenest power company.”

These potentially world-saving but simple messages were driven home by the hand of green power Zeus which served as a powerful uniting image and vehicle for “Green Power to the People.” It’s hard to ignore things like zero carbon footprint, clean hydroelectric energy, and a giant fist throwing a lightning bolt of leaves, or so we’ve heard.

Seattle City Light Greenest Ad
Seattle City Light seal
Hydro Ad
Higher cause ad
Power to the people
Seattle City Light Billboard
Seattle City Light Bus ad
Seattle City Light website
Campaign assets
+

BRANDIDEXTROUS

+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

FOOD LIFELINE

Work | Food Lifeline
+

Bellevue Towers

Work | Bellevue Towers
+

Oakpointe Communities

+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Fred Hutch Obliteride

Work | Obliteride
+

Bing Branded Environment

Work | Bing
+

SCCA Proton Therapy Center

+

Bellevue Towers

Work | Bellevue Towers
+

Washington State Tourism

Work | WA State Tourism
+

Schweitzer Mountain Resort

+

Microsoft Production Studios

Work | Microsoft Production Studios
+

KCTS9

Work | KCTS9
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Sound Transit

Work | Sound Transit
+

FRED HUTCH

Work | Fred Hutch
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

BMW ReachNow

+

Suncliff

+

Coast Hotels

Work | Coast Hotels
+

Ryan Swanson

Work | Ryan Swanson
+

Seattle Cancer Care Alliance

+

Washington State Wine

Work | The Recommendeuer
+

Columbia Bank

+

AVANADE

Work | Avanade
+

Visit Bellevue

Work | Bellevue
+

The Shops at the Bravern

Work | The Bravern
+

PAWS

Work | PAWS
+

Columbia Bank

Work | Columbia Bank
+

Pima Medical Institute

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Washington State Wine

Work | Washington State Wine
+

Delta Dental

Work | Delta Dental of Washington