UN-CASINO-ING CASINO ADVERTISING. SNOQUALMIE CASINO

Snoqualmie Casino is an anomaly among Seattle’s gaming, dining and entertainment options. Puget Sound players are flocking more and more to the higher elevation and high-class amenities of Snoqualmie Casino—nestled in the Northwesterly, elevated beauty of Snoqualmie (a hot spot just a half hour from Seattle)—thanks to the launch of our “Above It All” campaign. The campaign, like the property, aims to rise above the litany of commonplace and overly played casino marketing demonstrated by many contemporaries. It provides a fresh, honest and approachable “lift” to the brand with an anthem on living, playing and whooping it up. “Above It All” also doubles as a brand promise, applying to everything from the mentality of the staff to the view from their concert venue. Real-time traffic sponsorships with current drive times emphasized the attainability of our local escape, and frequent mini-refreshes kept the brand feeling shiny and new. Integrated involvement kept the casino top-of-mind through strategic social media tactics and public relations efforts that generated frequent endorsements from key outlets like The Seattle Times, 425 Magazine, KING-TV, KOMO-TV and many more. Lastly, we created a brand new, interactive, intuitive website that brought “Above It All” full circle for Snoqualmie Casino and excited casino-goer alike.

 

 

 

Snoqualmie Casino Above It All Signage
Snoqualmie Casino Website
Snoqualmie Casino: Behind the Scene
Snoqualmie Casino: On Set for Above It All Campaign
Snoqualmie Casino Above It All Campaign Billboards
+

Coast Hotels

Work | Coast Hotels
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Columbia Bank

Work | Columbia Bank
+

BRANDIDEXTROUS

+

Ryan Swanson

Work | Ryan Swanson
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

BMW ReachNow

+

LAKEDALE RESORT

Work | Lakedale Resort
+

AVANADE

Work | Avanade
+

Delta Dental

Work | Delta Dental of Washington
+

PAWS

Work | PAWS
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

WHITE PAPER:
Health New England

Work | Health New England
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

The Shops at the Bravern

Work | The Bravern
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Seattle Cancer Care Alliance

+

Redhook

Work | Redhook
+

Visit Bellevue

Work | Bellevue
+

Boomtown

Work | Boomtown
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

Microsoft Connector

Work | Microsoft Connector
+

SCCA Proton Therapy Center

+

Bellevue Towers

Work | Bellevue Towers
+

iFly

Work | iFly
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Bellevue Towers

Work | Bellevue Towers
+

FOOD LIFELINE

Work | Food Lifeline
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

Sound Transit

Work | Sound Transit
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Bing Branded Environment

Work | Bing
+

Washington State Wine

Work | The Recommendeuer
+

KCTS9

Work | KCTS9
+

Washington State Wine

Work | Washington State Wine
+

FRED HUTCH

Work | Fred Hutch
+

Pima Medical Institute

+

Washington State Tourism

Work | WA State Tourism
+

Fred Hutch Obliteride

Work | Obliteride
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities