UN-CASINO-ING CASINO ADVERTISING. SNOQUALMIE CASINO

Snoqualmie Casino is an anomaly among Seattle’s gaming, dining and entertainment options. Puget Sound players are flocking more and more to the higher elevation and high-class amenities of Snoqualmie Casino—nestled in the Northwesterly, elevated beauty of Snoqualmie (a hot spot just a half hour from Seattle)—thanks to the launch of our “Above It All” campaign. The campaign, like the property, aims to rise above the litany of commonplace and overly played casino marketing demonstrated by many contemporaries. It provides a fresh, honest and approachable “lift” to the brand with an anthem on living, playing and whooping it up. “Above It All” also doubles as a brand promise, applying to everything from the mentality of the staff to the view from their concert venue. Real-time traffic sponsorships with current drive times emphasized the attainability of our local escape, and frequent mini-refreshes kept the brand feeling shiny and new. Integrated involvement kept the casino top-of-mind through strategic social media tactics and public relations efforts that generated frequent endorsements from key outlets like The Seattle Times, 425 Magazine, KING-TV, KOMO-TV and many more. Lastly, we created a brand new, interactive, intuitive website that brought “Above It All” full circle for Snoqualmie Casino and excited casino-goer alike.

 

 

 

Snoqualmie Casino Above It All Signage
Snoqualmie Casino Website
Snoqualmie Casino: Behind the Scene
Snoqualmie Casino: On Set for Above It All Campaign
Snoqualmie Casino Above It All Campaign Billboards
+

Coast Hotels

Work | Coast Hotels
+

WHITE PAPER:
Health New England

Work | Health New England
+

Sound Transit

Work | Sound Transit
+

FOOD LIFELINE

Work | Food Lifeline
+

Washington State Wine

Work | The Recommendeuer
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Redhook

Work | Redhook
+

KCTS9

Work | KCTS9
+

Washington State Tourism

Work | WA State Tourism
+

Microsoft Connector

Work | Microsoft Connector
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

Bellevue Towers

Work | Bellevue Towers
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Ryan Swanson

Work | Ryan Swanson
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

LAKEDALE RESORT

Work | Lakedale Resort
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Delta Dental

Work | Delta Dental of Washington
+

The Shops at the Bravern

Work | The Bravern
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

Seattle Cancer Care Alliance

+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Columbia Bank

Work | Columbia Bank
+

Washington State Wine

Work | Washington State Wine
+

AVANADE

Work | Avanade
+

Bing Branded Environment

Work | Bing
+

Pima Medical Institute

+

Boomtown

Work | Boomtown
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

SCCA Proton Therapy Center

+

iFly

Work | iFly
+

FRED HUTCH

Work | Fred Hutch
+

BMW ReachNow

+

Fred Hutch Obliteride

Work | Obliteride
+

PAWS

Work | PAWS
+

BRANDIDEXTROUS

+

Bellevue Towers

Work | Bellevue Towers
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Visit Bellevue

Work | Bellevue
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism