SOMETIMES THE SEQUEL IS BETTER THAN THE ORIGINAL. Microsoft Production Studios

A lot of factors drive the need to update a brand. In the case of Microsoft Production Studios, we practically had all of them at work. From a change in name and business structure to a new value proposition and an overall corporate rebranding. As a vital internal video production resource for Microsoft business groups and internal services, Microsoft Production Studios reached out to GreenRubino to establish a cohesive new brand and marketing framework. Leveraging the Microsoft corporate assets, GreenRubino interpreted a visual language for Production Studios and developed smart messaging through a campaign that used clean graphics and powerful headlines to pull in the audience. Unique to Production Studios is the facility as well as the talented staff which bring a consultative approach and understanding of the Microsoft process. Those unique benefits were brought to life through new photography, external and internal websites, email templates, stickers and even an awareness campaign of posters held on c-stands, referencing the video production process.

 

Microsoft Production Studios Signage
Microsoft Production Studios Posters
Microsoft Production Studios Visual Identity Guidelines
Microsoft Production Studios Booklet
Microsoft Production Studios Website
  • +

    Ryan Swanson

    Work | Ryan Swanson
    +

    Suncliff

    +

    Columbia Bank

    Work | Columbia Bank
    +

    WHITE PAPER:
    Milliman

    Work | Milliman Healthcare
    +

    MICROSOFT IT TECH LINK

    Work | Microsoft Tech Link
    +

    FOOD LIFELINE

    Work | Food Lifeline
    +

    Washington State Wine

    Work | Washington State Wine
    +

    Visit Bellevue

    Work | Bellevue
    +

    WHITE PAPER:
    GROUP HEALTH

    Work | Group Health
    +

    FRED HUTCH
    GALA VIDEO 2012

    Work | Fred Hutch
    +

    Pima Medical Institute

    +

    BRANDIDEXTROUS

    +

    FRED HUTCH

    Work | Fred Hutch
    +

    VMRD: Veterinary Medical Research & Development

    Work | VMRD
    +

    SNOQUALMIE CASINO

    Work | Snoqualmie Casino
    +

    Washington State Tourism

    Work | WA State Tourism
    +

    Oakpointe Communities

    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    KCTS9

    Work | KCTS9
    +

    Bing Branded Environment

    Work | Bing
    +

    Delta Dental

    Work | Delta Dental of Washington
    +

    Boomtown

    Work | Boomtown
    +

    Seattle Children's Hospital

    Work | Seattle Children's Hospital
    +

    Schweitzer Mountain Resort

    +

    Washington State Wine

    Work | The Recommendeuer
    +

    PAWS

    Work | PAWS
    +

    WHITE PAPER:
    SEATTLE PUBLIC UTILITIES

    Work | Seattle Public Utilities
    +

    WHITE PAPER:
    Mayo Clinic

    Work | Mayo Clinic
    +

    SCCA Proton Therapy Center

    +

    Sound Transit

    Work | Sound Transit
    +

    The Shops at the Bravern

    Work | The Bravern
    +

    SEATTLE CITY LIGHT

    Work | Seattle City Light
    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    Seattle Cancer Care Alliance

    +

    Columbia Bank

    +

    WHITE PAPER:
    Health New England

    Work | Health New England
    +

    AVANADE

    Work | Avanade
    +

    Coast Hotels

    Work | Coast Hotels
    +

    BMW ReachNow

    +

    Fred Hutch Obliteride

    Work | Obliteride
    +

    WASHINGTON STATE
    TOURISM

    Work | Washington State Tourism
    +

    Microsoft Connector

    Work | Microsoft Connector