NEAR IS
THE NEW
FAR.
WASHINGTON STATE
TOURISM

Creativity is more than just pretty words and images. Many times, true creativity is developing a powerful business tool that moves business forward. Like most tourism and travel offices across the country, Washington State Tourism was faced with promoting tourism while keeping up with the current travel trend of “near-cations”—brief getaways near people’s home and work. This challenge proved a promising opportunity for Washington, because it’s full of accessible, yet remote, destinations across the state. To take advantage of this, GreenRubino helped Washington State Tourism with the creation of a Tips and Trips website as a fun, engaging way to learn about the hidden treasures found within the state. This online showcase relies on user-generated content to promote the diverse adventures throughout the state. This is a proven engagement strategy; research shows that peer recommendations are viewed as highly credible and trustworthy sources of travel information, trumping even traditional PR. On the Washington Tips and Trips site, users are able to upload their vacation itinerary, photos and descriptions, and even label them with one of many activity categories. Even the governor participated. That’s so gubernatorial.

Washington State Tourism Logo
Washington State Tourism Magazine Ads
Washington State Tourism Brand Toolkit andPoster
Washington State Tourism Website
Washington State Tourism Web Tips Trips
Washington State Tourism Brand Toolkit Components
  • +

    Washington State Tourism

    Work | WA State Tourism
    +

    KCTS9

    Work | KCTS9
    +

    SCCA Proton Therapy Center

    +

    Seattle Cancer Care Alliance

    +

    Microsoft Production Studios

    Work | Microsoft Production Studios
    +

    Sound Transit

    Work | Sound Transit
    +

    MICROSOFT IT TECH LINK

    Work | Microsoft Tech Link
    +

    Pima Medical Institute

    +

    FRED HUTCH
    GALA VIDEO 2012

    Work | Fred Hutch
    +

    WHITE PAPER:
    GROUP HEALTH

    Work | Group Health
    +

    FOOD LIFELINE

    Work | Food Lifeline
    +

    Seattle Children's Hospital

    Work | Seattle Children's Hospital
    +

    Redhook

    Work | Redhook
    +

    AVANADE

    Work | Avanade
    +

    Boomtown

    Work | Boomtown
    +

    WHITE PAPER:
    Health New England

    Work | Health New England
    +

    BMW ReachNow

    +

    WHITE PAPER:
    SEATTLE PUBLIC UTILITIES

    Work | Seattle Public Utilities
    +

    Washington State Wine

    Work | The Recommendeuer
    +

    LAKEDALE RESORT

    Work | Lakedale Resort
    +

    WHITE PAPER:
    Mayo Clinic

    Work | Mayo Clinic
    +

    Columbia Bank

    Work | Columbia Bank
    +

    Coast Hotels

    Work | Coast Hotels
    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    WHITE PAPER:
    Milliman

    Work | Milliman Healthcare
    +

    Visit Bellevue

    Work | Bellevue
    +

    Microsoft Connector

    Work | Microsoft Connector
    +

    SNOQUALMIE CASINO

    Work | Snoqualmie Casino
    +

    Columbia Bank

    +

    Delta Dental

    Work | Delta Dental of Washington
    +

    Washington State Wine

    Work | Washington State Wine
    +

    BRANDIDEXTROUS

    +

    PAWS

    Work | PAWS
    +

    Bing Branded Environment

    Work | Bing
    +

    FRED HUTCH

    Work | Fred Hutch
    +

    Fred Hutch Obliteride

    Work | Obliteride
    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    Ryan Swanson

    Work | Ryan Swanson
    +

    VMRD: Veterinary Medical Research & Development

    Work | VMRD
    +

    The Shops at the Bravern

    Work | The Bravern
    +

    SEATTLE CITY LIGHT

    Work | Seattle City Light