THE
TOURISM
OFFICE OF
YOU AND ME.
Washington State Tourism

Sometimes a simple twist of fate turns a good idea into an indispensable idea. With Washington State Tourism, this happened in an uncanny way. Having already faced steep budget cuts, a marketing plan was conceived to feature Washington tourism’s greatest asset, the state’s residents. The call to action: “If we all invite one person to visit Washington State, we can help create 20,000 jobs! So Share Your Washington!” This quirky and memorable campaign drove traffic to a website for residents to send invitations, learn why tourism matters and sign up for sweepstakes offering free trips and discounts. Everything was ready for launch when things really headed south. The Washington State Tourism office was defunded and closed, making Washington the only state in the U.S. without an organized Tourism department. This turn of events ended up elevating the campaign to a rallying cry for all those who valued the effect tourism has on Washington’s economy. People rule.

 

Washington State Tourism website
Washington State Tourism Share WA campaign postcard
Washington State Tourism Share WA video
Washington State Tourism Share WA emails
Washington State Tourism Share WA campaign creative
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Columbia Bank

Work | Columbia Bank
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Columbia Bank

+

Washington State Wine

Work | The Recommendeuer
+

Visit Bellevue

Work | Bellevue
+

Boomtown

Work | Boomtown
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

KCTS9

Work | KCTS9
+

Ryan Swanson

Work | Ryan Swanson
+

Coast Hotels

Work | Coast Hotels
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

SCCA Proton Therapy Center

+

BMW ReachNow

+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Bing Branded Environment

Work | Bing
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Washington State Wine

Work | Washington State Wine
+

FOOD LIFELINE

Work | Food Lifeline
+

Pima Medical Institute

+

PAWS

Work | PAWS
+

Bellevue Towers

Work | Bellevue Towers
+

FRED HUTCH

Work | Fred Hutch
+

Microsoft Connector

Work | Microsoft Connector
+

Bellevue Towers

Work | Bellevue Towers
+

Fred Hutch Obliteride

Work | Obliteride
+

Delta Dental

Work | Delta Dental of Washington
+

Sound Transit

Work | Sound Transit
+

BRANDIDEXTROUS

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Seattle Cancer Care Alliance

+

LAKEDALE RESORT

Work | Lakedale Resort
+

WHITE PAPER:
Health New England

Work | Health New England
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Redhook

Work | Redhook
+

The Shops at the Bravern

Work | The Bravern
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

AVANADE

Work | Avanade
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic