THE
TOURISM
OFFICE OF
YOU AND ME.
Washington State Tourism

Sometimes a simple twist of fate turns a good idea into an indispensable idea. With Washington State Tourism, this happened in an uncanny way. Having already faced steep budget cuts, a marketing plan was conceived to feature Washington tourism’s greatest asset, the state’s residents. The call to action: “If we all invite one person to visit Washington State, we can help create 20,000 jobs! So Share Your Washington!” This quirky and memorable campaign drove traffic to a website for residents to send invitations, learn why tourism matters and sign up for sweepstakes offering free trips and discounts. Everything was ready for launch when things really headed south. The Washington State Tourism office was defunded and closed, making Washington the only state in the U.S. without an organized Tourism department. This turn of events ended up elevating the campaign to a rallying cry for all those who valued the effect tourism has on Washington’s economy. People rule.

 

Washington State Tourism website
Washington State Tourism Share WA campaign postcard
Washington State Tourism Share WA video
Washington State Tourism Share WA emails
Washington State Tourism Share WA campaign creative
+

Boomtown

Work | Boomtown
+

Bellevue Towers

Work | Bellevue Towers
+

PAWS

Work | PAWS
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

Schweitzer Mountain Resort

+

Microsoft Connector

Work | Microsoft Connector
+

Coast Hotels

Work | Coast Hotels
+

AVANADE

Work | Avanade
+

LAKEDALE RESORT

Work | Lakedale Resort
+

BRANDIDEXTROUS

+

FOOD LIFELINE

Work | Food Lifeline
+

Columbia Bank

+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Washington State Wine

Work | The Recommendeuer
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Fred Hutch Obliteride

Work | Obliteride
+

WHITE PAPER:
Health New England

Work | Health New England
+

Ryan Swanson

Work | Ryan Swanson
+

KCTS9

Work | KCTS9
+

Sound Transit

Work | Sound Transit
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Bellevue Towers

Work | Bellevue Towers
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Oakpointe Communities

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Columbia Bank

Work | Columbia Bank
+

Bing Branded Environment

Work | Bing
+

Seattle Cancer Care Alliance

+

Suncliff

+

Delta Dental

Work | Delta Dental of Washington
+

BMW ReachNow

+

Microsoft Production Studios

Work | Microsoft Production Studios
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

Visit Bellevue

Work | Bellevue
+

Pima Medical Institute

+

Redhook

Work | Redhook
+

FRED HUTCH

Work | Fred Hutch
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

The Shops at the Bravern

Work | The Bravern
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Washington State Wine

Work | Washington State Wine
+

SCCA Proton Therapy Center

+

WHITE PAPER:
GROUP HEALTH

Work | Group Health