Washington State Wine Road Trip is exactly what it sounds like. Grape lovers and top wine influencers fly into Seattle and are taken on an in-depth tour/tasting of many wineries throughout the state. If you love wine and road trips, it’s a phenomenal experience for you and your palate. Speaking of palettes, Washington State Wine Road Trip needed a new one. Cue music.
GreenRubino was tapped to update the Washington State Wine Road Trip brand so that it aligned more with their current branding. We needed to convey the spirit of the open road and the glass half full. Bold lines for bold wines and whatnot. Our designers conceived a unique iconographic system to represent different highlights of the trip and gave each icon and region its own personality. Other aspects of the visual identity included a dynamic new logo, a route map that brought the iconographic system to life and various other branded ephemera to solidify the identity and spirit of the event. It was very pretty.