We’ve been working with Columbia Bank since the bank was just an idea. Today it’s a partnership that ranges from brand strategy to media buying and everything in between.
What’s Columbia Bank all about? Relationships. It’s always been that way, and our research only confirmed it. We recently extended the “relationship” promise into a new campaign that features the partnership the bank has forged with its customers. Real customers are the heroes in the new TV, print and online executions. We drove traffic from the ads to a microsite where the experience was continued with videos, product information, blogs, fun extras, and more.
For a bank that puts relationships first, they’ve found a marketing partner in GreenRubino that also puts relationships above all else.
“Strong, lasting relationships are the foundation of Columbia Bank’s culture, brand, growth and success. It’s a simple truth that we’ve taken to heart since the day we first opened 23 years ago. GreenRubino has been with us, side-by-side, from the very beginning – ongoing proof that relationships do, in fact, rule.”
-David Devine, SVP/Marketing Director, Columbia Bank
Here’s to another 23 years, and counting…