Seattle Cancer Care Alliance wanted to increase overall awareness of their organization and help the community understand how they combined the brainpower and expertise of Fred Hutch, University of Washington Medicine and Seattle Children’s to benefit their patients. After all, when you see how SCCA works together to improve outcomes, it is obvious the alliance really is, well, better.
The power of the alliance can best be demonstrated through the powerful stories of their patients. We identified four patients to feature in the campaign, based on their personal stories and SCCA’s core strengths.
The first of these stories made its debut during Super Bowl 50. Jenna is a teenager who was battling acute myeloid leukemia and was struggling to find a viable bone marrow donor, until a cord blood transplant saved her life. Now, she’s still singing, dancing, and creating her own hip-hop routines.
Our second patient to be featured, Karen, had an advanced stage of non-Hodgkin’s lymphoma in 2008. The oncologist who diagnosed her lymphoma referred her to SCCA where she got treatment: chemotherapy in combination with a clinical trial. Two years later, Karen rode her motorcycle across the country to meet other women and raise money for breast cancer research. She returned to SCCA when she was diagnosed with and treated for breast cancer in 2015.
Two more stories will be on the air soon. The full campaign featuring these patients includes outdoor, airport signage, radio, TV, online ads, and a microsite detailing their full, emotional stories: togetherisbetter.com.
We couldn’t be more thrilled to be working together with such a worthy organization to tell such inspiring, life-saving stories.