Digital Ad Ops Specialist

We’re looking for an experienced Digital Ad Operations Specialist. AdOps is responsible for technical setup and launch of digital campaigns (building, trafficking, ad delivery and quality assurance) across all platforms (desktop, mobile, video, email, podcasts).

 

Duties and Responsibilities

  • Work with internal teams and media partners to ensure buys run accurately, on- time and within budget
  • Ensure Account and Project Management teams are apprised of placements and updates, working closely with Account Coordinators on creative units and specs in
  • Connect and execute strategy between Google Campaign Manager and DV360
  • Work closely with Account and Project Management teams to launch new campaigns/creative assets in timely manner and provide recommendation on creative rotations
  • Build out digital campaign blueprints (traffic sheets) according to insertion orders and reporting and KPI requirements
  • Traffic placements and related tags to publishers according to traffic sheets
  • Perform quality assurance (QA) and analysis of all aspects of digital campaigns including timelines, creative assets, landing pages, creative rotations and ad serving tags
  • Troubleshoot tag related issues including reporting and delivery discrepancies
  • Provide support in gathering digital assets, trafficking placements, and pulling reporting for campaigns
  • Monitor and report on campaigns throughout to ensure campaigns are running correctly and performing according to goals
  • Troubleshoot and pinpoint discrepancies
  • Act as a liaison between media, account, creative and traffic departments to ensure deadlines and project requirements are met
  • Compile required reporting from various media buying and analytics platforms as required
  • Ensure all insertion orders are received by vendors and documented for timely implementation
  • Assist media team with invoice reconciliations
  • Provide day-to-day support for the media team

 

Qualifications

  • 4-year college degree
  • 2-years experience with media buying and ad serving platforms (Campaign Manager, DV360, Google Ads).
  • Proficiency in MS Office, Excel, PowerPoint and Word
  • Knowledge of 3rd-party data collection protocol, event tags, and Floodlight tags
  • Understanding of rich media, dynamic creative, mobile and video ads units
  • Strong analytical skills and understanding of KPIs for online media
  • Dependable team player with “can-do” attitude
  • Excellent written and verbal communications skills and the ability to interact effectively with internal team members and departments
  • Strong organization and time management skills
  • Adaptable self-starter who works well within a highly collaborative, multidisciplinary team
  • Able to maintain composure under high-pressure situations

 

Other

  • This role requires strong communication and collaboration with other team members – media planning, marketing sciences, account and project management teams, as well as an appetite for learning and growing.
  • Salary/Exempt position
  • Physical requirements: computer work, sitting for long periods of time