BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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SEATTLE CITY LIGHT

Work | Seattle City Light
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Redhook

Work | Redhook
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Sound Transit

Work | Sound Transit
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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BMW ReachNow

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Bellevue Towers

Work | Bellevue Towers
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Washington State Tourism

Work | WA State Tourism
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Washington State Wine

Work | The Recommendeuer
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Coast Hotels

Work | Coast Hotels
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Fred Hutch Obliteride

Work | Obliteride
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Boomtown

Work | Boomtown
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SCCA Proton Therapy Center

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Pima Medical Institute

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Delta Dental

Work | Delta Dental of Washington
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FOOD LIFELINE

Work | Food Lifeline
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Oakpointe Communities

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Bing Branded Environment

Work | Bing
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Washington State Wine

Work | Washington State Wine
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Bellevue Towers

Work | Bellevue Towers
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PAN PACIFIC

Work | Pan Pacific Hotel
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KCTS9

Work | KCTS9
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Seattle Cancer Care Alliance

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Microsoft Production Studios

Work | Microsoft Production Studios
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Ryan Swanson

Work | Ryan Swanson
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Schweitzer Mountain Resort

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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LAKEDALE RESORT

Work | Lakedale Resort
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AVANADE

Work | Avanade
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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FRED HUTCH

Work | Fred Hutch
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The Shops at the Bravern

Work | The Bravern
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PAWS

Work | PAWS
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Suncliff

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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Microsoft Connector

Work | Microsoft Connector
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Columbia Bank

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iFly

Work | iFly
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WHITE PAPER:
Health New England

Work | Health New England
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Columbia Bank

Work | Columbia Bank
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BRANDIDEXTROUS