BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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PAN PACIFIC

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Suncliff

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Redhook

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Bing Branded Environment

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Washington State Wine

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Washington State Tourism

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iFly

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Ryan Swanson

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Boomtown

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Microsoft Connector

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FOOD LIFELINE

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WHITE PAPER:
GROUP HEALTH

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SEATTLE PUBLIC UTILITIES

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Columbia Bank

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Columbia Bank

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Sound Transit

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Seattle Cancer Care Alliance

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Bellevue Towers

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Schweitzer Mountain Resort

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Seattle Children's Hospital

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AVANADE

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Microsoft Production Studios

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The Shops at the Bravern

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SCCA Proton Therapy Center

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MICROSOFT IT TECH LINK

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LAKEDALE RESORT

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KCTS9

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Bellevue Towers

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WHITE PAPER:
Milliman

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FRED HUTCH

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WASHINGTON STATE
TOURISM

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Pima Medical Institute

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Delta Dental

Work | Delta Dental of Washington
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SNOQUALMIE CASINO

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BRANDIDEXTROUS

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PAWS

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WHITE PAPER:
Mayo Clinic

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VMRD: Veterinary Medical Research & Development

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Coast Hotels

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WHITE PAPER:
Health New England

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Oakpointe Communities

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SEATTLE CITY LIGHT

Work | Seattle City Light
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Fred Hutch Obliteride

Work | Obliteride
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Washington State Wine

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BMW ReachNow

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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch