BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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KCTS9

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Microsoft Connector

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The Shops at the Bravern

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FRED HUTCH
GALA VIDEO 2012

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WASHINGTON STATE
TOURISM

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Coast Hotels

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Seattle Cancer Care Alliance

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WHITE PAPER:
Health New England

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Seattle Children's Hospital

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FRED HUTCH

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Washington State Tourism

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Columbia Bank

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iFly

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Redhook

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WHITE PAPER:
Mayo Clinic

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Schweitzer Mountain Resort

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Sound Transit

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Ryan Swanson

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SEATTLE CITY LIGHT

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VMRD: Veterinary Medical Research & Development

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Washington State Wine

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MICROSOFT IT TECH LINK

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Bing Branded Environment

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Pima Medical Institute

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Bellevue Towers

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Delta Dental

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AVANADE

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BMW ReachNow

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WHITE PAPER:
Milliman

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SCCA Proton Therapy Center

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FOOD LIFELINE

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PAN PACIFIC

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Oakpointe Communities

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Bellevue Towers

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BRANDIDEXTROUS

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PAWS

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Suncliff

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LAKEDALE RESORT

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Columbia Bank

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WHITE PAPER:
GROUP HEALTH

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Washington State Wine

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Fred Hutch Obliteride

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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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SNOQUALMIE CASINO

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Boomtown

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Microsoft Production Studios

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