because there’s no “elevating perceptions” department. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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PAWS

Work | PAWS
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Delta Dental

Work | Delta Dental of Washington
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Ryan Swanson

Work | Ryan Swanson
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Bellevue Towers

Work | Bellevue Towers
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Washington State Wine

Work | The Recommendeuer
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SEATTLE CITY LIGHT

Work | Seattle City Light
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AVANADE

Work | Avanade
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NHL Seattle

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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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FOOD LIFELINE

Work | Food Lifeline
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Seattle Cancer Care Alliance

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Sound Transit

Work | Sound Transit
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BMW ReachNow

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Columbia Bank

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Redhook

Work | Redhook
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The Shops at the Bravern

Work | The Bravern
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Coast Hotels

Work | Coast Hotels
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iFly

Work | iFly
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KCTS9

Work | KCTS9
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Shake Shack

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Microsoft Connector

Work | Microsoft Connector
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Columbia Bank

Work | Columbia Bank
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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Schweitzer Mountain Resort

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Oakpointe Communities

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Bellevue Towers

Work | Bellevue Towers
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Washington State Tourism

Work | WA State Tourism
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Fred Hutch Obliteride

Work | Obliteride
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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LAKEDALE RESORT

Work | Lakedale Resort
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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WHITE PAPER:
Health New England

Work | Health New England
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Pima Medical Institute

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SCCA Proton Therapy Center

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FRED HUTCH

Work | Fred Hutch
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Microsoft Production Studios

Work | Microsoft Production Studios
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PAN PACIFIC

Work | Pan Pacific Hotel
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Washington State Wine

Work | Washington State Wine
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Bing Branded Environment

Work | Bing
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Suncliff

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Boomtown

Work | Boomtown
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Kawanti Adventures