BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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Washington State Wine

Work | Washington State Wine
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Bellevue Towers

Work | Bellevue Towers
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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iFly

Work | iFly
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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KCTS9

Work | KCTS9
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SEATTLE CITY LIGHT

Work | Seattle City Light
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Coast Hotels

Work | Coast Hotels
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FRED HUTCH
GALA VIDEO 2012

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Pima Medical Institute

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FOOD LIFELINE

Work | Food Lifeline
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Oakpointe Communities

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AVANADE

Work | Avanade
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Bing Branded Environment

Work | Bing
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Delta Dental

Work | Delta Dental of Washington
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Redhook

Work | Redhook
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BMW ReachNow

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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Boomtown

Work | Boomtown
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Microsoft Production Studios

Work | Microsoft Production Studios
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Bellevue Towers

Work | Bellevue Towers
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Sound Transit

Work | Sound Transit
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FRED HUTCH

Work | Fred Hutch
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Schweitzer Mountain Resort

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Washington State Tourism

Work | WA State Tourism
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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BRANDIDEXTROUS

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PAWS

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Suncliff

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VMRD: Veterinary Medical Research & Development

Work | VMRD
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LAKEDALE RESORT

Work | Lakedale Resort
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PAN PACIFIC

Work | Pan Pacific Hotel
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Microsoft Connector

Work | Microsoft Connector
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The Shops at the Bravern

Work | The Bravern
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Ryan Swanson

Work | Ryan Swanson
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Washington State Wine

Work | The Recommendeuer
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Fred Hutch Obliteride

Work | Obliteride
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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WHITE PAPER:
Health New England

Work | Health New England
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Columbia Bank

Work | Columbia Bank
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Columbia Bank

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Seattle Cancer Care Alliance

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SCCA Proton Therapy Center