because there’s no “elevating perceptions” department. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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Bellevue Towers

Work | Bellevue Towers
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Suncliff

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SCCA Proton Therapy Center

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Sound Transit

Work | Sound Transit
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Pima Medical Institute

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PAN PACIFIC

Work | Pan Pacific Hotel
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Bellevue Towers

Work | Bellevue Towers
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Redhook

Work | Redhook
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Bing Branded Environment

Work | Bing
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FOOD LIFELINE

Work | Food Lifeline
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LAKEDALE RESORT

Work | Lakedale Resort
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FRED HUTCH

Work | Fred Hutch
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Delta Dental

Work | Delta Dental of Washington
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Microsoft Connector

Work | Microsoft Connector
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Kawanti Adventures

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iFly

Work | iFly
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Schweitzer Mountain Resort

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Columbia Bank

Work | Columbia Bank
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Microsoft Production Studios

Work | Microsoft Production Studios
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Washington State Wine

Work | The Recommendeuer
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Seattle Cancer Care Alliance

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AVANADE

Work | Avanade
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Washington State Tourism

Work | WA State Tourism
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NHL Seattle

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The Shops at the Bravern

Work | The Bravern
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Shake Shack

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PAWS

Work | PAWS
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Fred Hutch Obliteride

Work | Obliteride
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KCTS9

Work | KCTS9
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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BRANDIDEXTROUS

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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Boomtown

Work | Boomtown
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Coast Hotels

Work | Coast Hotels
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Washington State Wine

Work | Washington State Wine
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Oakpointe Communities

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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Ryan Swanson

Work | Ryan Swanson
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Columbia Bank

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WHITE PAPER:
Health New England

Work | Health New England
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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BMW ReachNow

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SEATTLE CITY LIGHT

Work | Seattle City Light
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism