BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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Suncliff

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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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Seattle Cancer Care Alliance

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Microsoft Production Studios

Work | Microsoft Production Studios
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Washington State Wine

Work | The Recommendeuer
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Columbia Bank

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SEATTLE CITY LIGHT

Work | Seattle City Light
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Oakpointe Communities

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Washington State Tourism

Work | WA State Tourism
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LAKEDALE RESORT

Work | Lakedale Resort
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AVANADE

Work | Avanade
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Washington State Wine

Work | Washington State Wine
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PAWS

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Columbia Bank

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The Shops at the Bravern

Work | The Bravern
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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iFly

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Pima Medical Institute

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Coast Hotels

Work | Coast Hotels
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PAN PACIFIC

Work | Pan Pacific Hotel
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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FOOD LIFELINE

Work | Food Lifeline
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Bing Branded Environment

Work | Bing
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SCCA Proton Therapy Center

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BMW ReachNow

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Schweitzer Mountain Resort

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Delta Dental

Work | Delta Dental of Washington
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FRED HUTCH

Work | Fred Hutch
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Ryan Swanson

Work | Ryan Swanson
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BRANDIDEXTROUS

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VMRD: Veterinary Medical Research & Development

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Bellevue Towers

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WHITE PAPER:
Health New England

Work | Health New England
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Bellevue Towers

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Fred Hutch Obliteride

Work | Obliteride
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Microsoft Connector

Work | Microsoft Connector
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Sound Transit

Work | Sound Transit
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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KCTS9

Work | KCTS9
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Boomtown

Work | Boomtown
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Redhook

Work | Redhook