BECAUSE THERE’S NO “ELEVATING PERCEPTIONS” DEPARTMENT. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
+

Bellevue Towers

Work | Bellevue Towers
+

FRED HUTCH

Work | Fred Hutch
+

iFly

Work | iFly
+

Washington State Wine

Work | The Recommendeuer
+

KCTS9

Work | KCTS9
+

Fred Hutch Obliteride

Work | Obliteride
+

Pima Medical Institute

+

Bellevue Towers

Work | Bellevue Towers
+

AVANADE

Work | Avanade
+

Microsoft Connector

Work | Microsoft Connector
+

Washington State Wine

Work | Washington State Wine
+

LAKEDALE RESORT

Work | Lakedale Resort
+

Ryan Swanson

Work | Ryan Swanson
+

Oakpointe Communities

+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Seattle Cancer Care Alliance

+

BRANDIDEXTROUS

+

PAN PACIFIC

Work | Pan Pacific Hotel
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

WHITE PAPER:
Health New England

Work | Health New England
+

Suncliff

+

FOOD LIFELINE

Work | Food Lifeline
+

Washington State Tourism

Work | WA State Tourism
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Columbia Bank

+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

The Shops at the Bravern

Work | The Bravern
+

Sound Transit

Work | Sound Transit
+

Redhook

Work | Redhook
+

BMW ReachNow

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

Columbia Bank

Work | Columbia Bank
+

Delta Dental

Work | Delta Dental of Washington
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

SCCA Proton Therapy Center

+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

PAWS

Work | PAWS
+

Schweitzer Mountain Resort

+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Boomtown

Work | Boomtown
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Bing Branded Environment

Work | Bing
+

Coast Hotels

Work | Coast Hotels