because there’s no “elevating perceptions” department. Visit Bellevue

Re-branding a city is like launching a product that people think they already know about. While Bellevue, Washington, has undergone extensive growth in the past 10 years, people still incorrectly thought of Bellevue as a small, somewhat sleepy city. This misperception completely disregards the position of Bellevue as a high-end, high tech and retail hub that’s added an abundance of new retail, restaurant and entertainment options. Plus, Bellevue features lower crime rates, cleaner streets and lower hotel rates than Seattle. GreenRubino was tasked with doing in-depth research and reshaping the awareness of Bellevue, Washington. Our Brand Strategy Platform clearly differentiated Bellevue from neighboring Seattle and portrayed it as a launching point for countless activities. The bold, new creative direction showcased Bellevue’s benefits and its vibrant personality. Deliverables included a new logo, visual identity, brand guidelines and an award-winning marketing program.

Bellevue Washington Tags Cards
Bellevue Washington Tshirt and Mug
Bellevue Washington Magazine Ad
Bellevue Washington Visual Identity Guidelines
Bellevue Washington Collateral
Bellevue Washington PR Features
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Redhook

Work | Redhook
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Microsoft Connector

Work | Microsoft Connector
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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Shake Shack

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Washington State Tourism

Work | WA State Tourism
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Oakpointe Communities

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Columbia Bank

Work | Columbia Bank
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SEATTLE CITY LIGHT

Work | Seattle City Light
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FRED HUTCH
GALA VIDEO 2012

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The Shops at the Bravern

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Bing Branded Environment

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WHITE PAPER:
GROUP HEALTH

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Boomtown

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Microsoft Production Studios

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PAWS

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FOOD LIFELINE

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Seattle Children's Hospital

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PAN PACIFIC

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VMRD: Veterinary Medical Research & Development

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FRED HUTCH

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Pima Medical Institute

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AVANADE

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Bellevue Towers

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Washington State Wine

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SNOQUALMIE CASINO

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NHL Seattle

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Sound Transit

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BMW ReachNow

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Fred Hutch Obliteride

Work | Obliteride
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MICROSOFT IT TECH LINK

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Suncliff

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Bellevue Towers

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WASHINGTON STATE
TOURISM

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Coast Hotels

Work | Coast Hotels
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SCCA Proton Therapy Center

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Delta Dental

Work | Delta Dental of Washington
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Kawanti Adventures

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LAKEDALE RESORT

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Columbia Bank

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Seattle Cancer Care Alliance

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Washington State Wine

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Schweitzer Mountain Resort

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KCTS9

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WHITE PAPER:
Health New England

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iFly

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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Ryan Swanson

Work | Ryan Swanson