THAT SEARCH ENGINE REALLY TIES THE WORKSPACE TOGETHER. Bing Branded Environment

Creating a seamless branding experience sometimes means working from the outside in. This was especially true when Microsoft tapped GreenRubino to create some compelling workspaces for team collaboration throughout their new City Center offices. GreenRubino approached this engagement with two goals in mind: first, present the Microsoft corporate brand and the Bing brand environment in a balanced effort, and second, create an inspiring space that fosters excitement from working for Microsoft and Bing while focusing on the innovation that drives Bing teams every day. The creative inspiration came from Bing’s homepage with its awe-inspiring imagery and informational hotspots. The net result was environmental graphic design solutions that featured color, motivational keywords, jaw-dropping visuals and branded elements that all tied back to an end user’s experience with Bing. The Bing branded environment was applied throughout City Center with canvas and acrylic materials and through digital displays.

Bing branded environment wall
BING branded environment tile wall
BING branded environment couch
BING branded environment wall bench
BING branded environment feature wall
+

Columbia Bank

Work | Columbia Bank
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

AVANADE

Work | Avanade
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

Delta Dental

Work | Delta Dental of Washington
+

Microsoft Connector

Work | Microsoft Connector
+

FOOD LIFELINE

Work | Food Lifeline
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Visit Bellevue

Work | Bellevue
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

SCCA Proton Therapy Center

+

Washington State Tourism

Work | WA State Tourism
+

Washington State Wine

Work | Washington State Wine
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

FRED HUTCH

Work | Fred Hutch
+

BRANDIDEXTROUS

+

Bellevue Towers

Work | Bellevue Towers
+

Boomtown

Work | Boomtown
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

WHITE PAPER:
Health New England

Work | Health New England
+

Pima Medical Institute

+

Fred Hutch Obliteride

Work | Obliteride
+

Seattle Cancer Care Alliance

+

Schweitzer Mountain Resort

+

Washington State Wine

Work | The Recommendeuer
+

PAWS

Work | PAWS
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Suncliff

+

Ryan Swanson

Work | Ryan Swanson
+

Sound Transit

Work | Sound Transit
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

KCTS9

Work | KCTS9
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Oakpointe Communities

+

BMW ReachNow

+

Coast Hotels

Work | Coast Hotels
+

Columbia Bank

+

Bellevue Towers

Work | Bellevue Towers
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino