fastest sellout in pro sports history NHL Seattle

The perception that Seattle was not a hockey town was put to the test when Los Angeles–based Oak View Group saw an opportunity to make Seattle home for the NHL’s 32nd team. With our creative firepower, extensive PR and media expertise, deep knowledge of the local market and true love for hockey, they turned to us to sell 10,000 season tickets in six months, to show the NHL there was tangible interest for hockey in the Emerald City.

GreenRubino pulled out all the stops, leveraging television, radio, outdoor, digital and social to blitz Seattle with the message to play a part in bringing the NHL to Seattle. The result? The fastest sellout in pro sports history:

• 10,000 seats sold in 720 seconds
• 25,000 seats in the first hour (it took Vegas four months to sell out)
• 500,000,000 media impressions
• 5,700,000 social impressions




+

Microsoft Production Studios

Work | Microsoft Production Studios
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Washington State Wine

Work | Washington State Wine
+

AVANADE

Work | Avanade
+

Schweitzer Mountain Resort

+

Visit Bellevue

Work | Bellevue
+

BMW ReachNow

+

iFly

Work | iFly
+

FOOD LIFELINE

Work | Food Lifeline
+

FRED HUTCH

Work | Fred Hutch
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Coast Hotels

Work | Coast Hotels
+

SCCA Proton Therapy Center

+

Ryan Swanson

Work | Ryan Swanson
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

LAKEDALE RESORT

Work | Lakedale Resort
+

Columbia Bank

+

PAWS

Work | PAWS
+

Shake Shack

+

Redhook

Work | Redhook
+

The Shops at the Bravern

Work | The Bravern
+

Kawanti Adventures

+

Sound Transit

Work | Sound Transit
+

Suncliff

+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Pima Medical Institute

+

Columbia Bank

Work | Columbia Bank
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

Fred Hutch Obliteride

Work | Obliteride
+

Bellevue Towers

Work | Bellevue Towers
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Bing Branded Environment

Work | Bing
+

Washington State Tourism

Work | WA State Tourism
+

Washington State Wine

Work | The Recommendeuer
+

Oakpointe Communities

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Seattle Cancer Care Alliance

+

KCTS9

Work | KCTS9
+

Delta Dental

Work | Delta Dental of Washington
+

Bellevue Towers

Work | Bellevue Towers