The perception that Seattle was not a hockey town was put to the test when Los Angeles–based Oak View Group saw an opportunity to make Seattle home for the NHL’s 32nd team. With our creative firepower, extensive PR and media expertise, deep knowledge of the local market and true love for hockey, they turned to us to sell 10,000 season tickets in six months, to show the NHL there was tangible interest for hockey in the Emerald City.
GreenRubino pulled out all the stops, leveraging television, radio, outdoor, digital and social to blitz Seattle with the message to play a part in bringing the NHL to Seattle. The result? The fastest sellout in pro sports history:
• 10,000 seats sold in 720 seconds
• 25,000 seats in the first hour (it took Vegas four months to sell out)
• 500,000,000 media impressions
• 5,700,000 social impressions