BEST FOOD FRIENDS IS A THING NOW. FOOD LIFELINE

Food Lifeline is the best kind of middle man [or woman]. They work with local restaurants, corporations and other proprietors of food to make sure that every piece of unused food gets to the food banks and into the hands and mouths of hungry people. It’s a mission to be proud of, and a concept worthy of a tagline.

GreenRubino (that’s us) was hired by Food Lifeline (that’s them) to come up with an overarching concept and tagline that could be used for internal communications as well as an awareness campaign in the future. And after 27 hours of fasting and several minutes of crying, we had it: “Finding Homes for Food in Need.”

We wanted to show the two-sided joy that occurs when unwanted food is connected with a hungry person. When we position hunger as a logistics problem, it feels solvable—and that leads to more people wanting to help. The service Food Lifeline provides is much more than a meal. It’s a match made in food/friendship heaven. So we created some tongue-in-cheek food/person pairings and brought them to life. The resulting ads would be used in collateral pieces around the warehouse and in public outreach programs, serving as inspiration to volunteers and community members alike.

Food Lifeline is always looking for volunteers, so roll up your sleeves and get yourself involved. It’s the most fun you’ll have in a warehouse, ever.

Food Lifeline Campaign Superhero Poster
Food Lifeline Campaign Rain Play Poster
Food Lifeline Campaign Super Hero Brochure
Food Lifeline Campaign Rain Play Brochure
+

LAKEDALE RESORT

Work | Lakedale Resort
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Washington State Wine

Work | The Recommendeuer
+

Sound Transit

Work | Sound Transit
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

SCCA Proton Therapy Center

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Oakpointe Communities

+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Boomtown

Work | Boomtown
+

Schweitzer Mountain Resort

+

BMW ReachNow

+

KCTS9

Work | KCTS9
+

Microsoft Connector

Work | Microsoft Connector
+

FRED HUTCH

Work | Fred Hutch
+

Bellevue Towers

Work | Bellevue Towers
+

Suncliff

+

Ryan Swanson

Work | Ryan Swanson
+

Delta Dental

Work | Delta Dental of Washington
+

Visit Bellevue

Work | Bellevue
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Bellevue Towers

Work | Bellevue Towers
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Bing Branded Environment

Work | Bing
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

Columbia Bank

+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Columbia Bank

Work | Columbia Bank
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

WHITE PAPER:
Health New England

Work | Health New England
+

Pima Medical Institute

+

Fred Hutch Obliteride

Work | Obliteride
+

AVANADE

Work | Avanade
+

The Shops at the Bravern

Work | The Bravern
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Redhook

Work | Redhook
+

Seattle Cancer Care Alliance

+

iFly

Work | iFly
+

Washington State Wine

Work | Washington State Wine
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

PAWS

Work | PAWS
+

Washington State Tourism

Work | WA State Tourism
+

Coast Hotels

Work | Coast Hotels
+

BRANDIDEXTROUS