TREADING NOT-SO-LIGHTLY TO HELP END CANCER. Fred Hutch Obliteride

There are hundreds of bike rides and fun runs for all kinds of amazing and deserving causes. Sadly, most of the names just blend together. They lack personality and conviction, making it impossible to stand out and thus incredibly difficult to attract participants, donors and volunteers. So when Fred Hutch gave us the opportunity to name, create the logo and develop the brand guidelines for their bike ride (with a very clear goal of ending cancer) we didn’t mess around. Obliteride cut right to the chase. There’s no mistaking what it’s about, or how committed Fred Hutch is to ending cancer. Frankly, it made a few people nervous. Which is great. Because standing out beats blending in every time. You too can help end cancer with the Fred Hutch Obliteride!

Fred Hutch Obliteride logo
Fred Hutch Obliteride collateral
Fred Hutch Obliteride advertising
  • +

    SEATTLE CITY LIGHT

    Work | Seattle City Light
    +

    MICROSOFT IT TECH LINK

    Work | Microsoft Tech Link
    +

    Bing Branded Environment

    Work | Bing
    +

    Ryan Swanson

    Work | Ryan Swanson
    +

    FOOD LIFELINE

    Work | Food Lifeline
    +

    WHITE PAPER:
    SEATTLE PUBLIC UTILITIES

    Work | Seattle Public Utilities
    +

    WHITE PAPER:
    GROUP HEALTH

    Work | Group Health
    +

    WHITE PAPER:
    Mayo Clinic

    Work | Mayo Clinic
    +

    SNOQUALMIE CASINO

    Work | Snoqualmie Casino
    +

    Microsoft Production Studios

    Work | Microsoft Production Studios
    +

    AVANADE

    Work | Avanade
    +

    SCCA Proton Therapy Center

    +

    Washington State Wine

    Work | The Recommendeuer
    +

    Coast Hotels

    Work | Coast Hotels
    +

    WHITE PAPER:
    Milliman

    Work | Milliman Healthcare
    +

    Columbia Bank

    +

    KCTS9

    Work | KCTS9
    +

    WASHINGTON STATE
    TOURISM

    Work | Washington State Tourism
    +

    FRED HUTCH

    Work | Fred Hutch
    +

    Suncliff

    +

    Seattle Children's Hospital

    Work | Seattle Children's Hospital
    +

    PAWS

    Work | PAWS
    +

    FRED HUTCH
    GALA VIDEO 2012

    Work | Fred Hutch
    +

    Washington State Tourism

    Work | WA State Tourism
    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    Boomtown

    Work | Boomtown
    +

    Delta Dental

    Work | Delta Dental of Washington
    +

    Schweitzer Mountain Resort

    +

    BRANDIDEXTROUS

    +

    Visit Bellevue

    Work | Bellevue
    +

    Sound Transit

    Work | Sound Transit
    +

    Microsoft Connector

    Work | Microsoft Connector
    +

    Washington State Wine

    Work | Washington State Wine
    +

    WHITE PAPER:
    Health New England

    Work | Health New England
    +

    Pima Medical Institute

    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    VMRD: Veterinary Medical Research & Development

    Work | VMRD
    +

    Columbia Bank

    Work | Columbia Bank
    +

    Oakpointe Communities

    +

    The Shops at the Bravern

    Work | The Bravern
    +

    BMW ReachNow

    +

    Seattle Cancer Care Alliance