treading not-so-lightly to help end cancer. Fred Hutch Obliteride

There are hundreds of bike rides and fun runs for all kinds of amazing and deserving causes. Sadly, most of the names just blend together. They lack personality and conviction, making it impossible to stand out and thus incredibly difficult to attract participants, donors and volunteers. So when Fred Hutch gave us the opportunity to name, create the logo and develop the brand guidelines for their bike ride (with a very clear goal of ending cancer) we didn’t mess around. Obliteride cut right to the chase. There’s no mistaking what it’s about, or how committed Fred Hutch is to ending cancer. Frankly, it made a few people nervous. Which is great. Because standing out beats blending in every time. You too can help end cancer with the Fred Hutch Obliteride!

Fred Hutch Obliteride logo
Fred Hutch Obliteride collateral
Fred Hutch Obliteride advertising
  • +

    Coast Hotels

    Work | Coast Hotels
    +

    PAWS

    Work | PAWS
    +

    KCTS9

    Work | KCTS9
    +

    Suncliff

    +

    SCCA Proton Therapy Center

    +

    Kawanti Adventures

    +

    VMRD: Veterinary Medical Research & Development

    Work | VMRD
    +

    WASHINGTON STATE
    TOURISM

    Work | Washington State Tourism
    +

    Washington State Tourism

    Work | WA State Tourism
    +

    WHITE PAPER:
    Health New England

    Work | Health New England
    +

    SEATTLE CITY LIGHT

    Work | Seattle City Light
    +

    Seattle Children's Hospital

    Work | Seattle Children's Hospital
    +

    Seattle Cancer Care Alliance

    +

    WHITE PAPER:
    Mayo Clinic

    Work | Mayo Clinic
    +

    Oakpointe Communities

    +

    Microsoft Production Studios

    Work | Microsoft Production Studios
    +

    Columbia Bank

    +

    Washington State Wine

    Work | Washington State Wine
    +

    BMW ReachNow

    +

    NHL Seattle

    +

    Washington State Wine

    Work | The Recommendeuer
    +

    Boomtown

    Work | Boomtown
    +

    Ryan Swanson

    Work | Ryan Swanson
    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    WHITE PAPER:
    SEATTLE PUBLIC UTILITIES

    Work | Seattle Public Utilities
    +

    FRED HUTCH
    GALA VIDEO 2012

    Work | Fred Hutch
    +

    WHITE PAPER:
    GROUP HEALTH

    Work | Group Health
    +

    FRED HUTCH

    Work | Fred Hutch
    +

    MICROSOFT IT TECH LINK

    Work | Microsoft Tech Link
    +

    Bing Branded Environment

    Work | Bing
    +

    Sound Transit

    Work | Sound Transit
    +

    The Shops at the Bravern

    Work | The Bravern
    +

    AVANADE

    Work | Avanade
    +

    SNOQUALMIE CASINO

    Work | Snoqualmie Casino
    +

    Visit Bellevue

    Work | Bellevue
    +

    WHITE PAPER:
    Milliman

    Work | Milliman Healthcare
    +

    Pima Medical Institute

    +

    Shake Shack

    +

    FOOD LIFELINE

    Work | Food Lifeline
    +

    Microsoft Connector

    Work | Microsoft Connector
    +

    Delta Dental

    Work | Delta Dental of Washington
    +

    Columbia Bank

    Work | Columbia Bank
    +

    Schweitzer Mountain Resort

    +

    Bellevue Towers

    Work | Bellevue Towers