A great business idea deserves a great PR idea. When avid skydive enthusiasts Lysa and Bill Adams brought their lifelong dream of opening an indoor skydiving facility to reality, they tapped the GreenRubino PR team. In August 2011 Lysa and Bill opened iFLY Seattle—the first and only indoor skydiving center in the Pacific Northwest—with a bang, grossing more than any other iFLY in the nation during its first weekend in business. After this great opening, the GreenRubino Public Relations team went to work to keep iFLY Seattle front and center in the months following. The team dove in headfirst, arranging a buzz-worthy media event and an appearance by local philanthropist and celebrity Mack Strong, as well as countless media visits that resulted in placement in nearly every major news outlet in town. GRPR also helped iFLY facilitate a year-long nonprofit partnership program by utilizing our strong ties to the community, resulting in a plethora of earned media in the form of ongoing print and broadcast coverage.