IT’S LIKE AN
I.T. BARISTA.
MICROSOFT IT TECH LINK

On some branding projects, function is more important than form. When the Microsoft IT organization opened Microsoft Tech Link, a walk-in center to help employees resolve computer issues, they turned to GreenRubino to create a unique, branded space. Microsoft Tech Link centers are friendly, open places where employees can hand over their computers to technical experts and either work on another machine or relax while it’s being fixed. The challenge was that most Tech Link centers are located in open areas on campus such as cafes and common areas. Working closely with the architects, GreenRubino created a branded environment that, while definitely unique, still mapped back to the overall Microsoft IT brand. As part of the scope of work, we created usage guidelines, oversaw installation and consulted on items ranging from signage to collateral to staff wardrobe. The original test site was so successful that the concept was rolled out to other Microsoft locations worldwide, and we worked with regional offices to extend the overall design to meet unique requirements in multiple locations.

Microsoft Tech Link Entrance
Microsoft Tech Link Experience
Microsoft Tech Link Inviting Atmosphere
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Coast Hotels

Work | Coast Hotels
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Bing Branded Environment

Work | Bing
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Microsoft Connector

Work | Microsoft Connector
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Washington State Tourism

Work | WA State Tourism
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Washington State Wine

Work | Washington State Wine
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Bellevue Towers

Work | Bellevue Towers
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Visit Bellevue

Work | Bellevue
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Ryan Swanson

Work | Ryan Swanson
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BRANDIDEXTROUS

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Microsoft Production Studios

Work | Microsoft Production Studios
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PAWS

Work | PAWS
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Boomtown

Work | Boomtown
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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SCCA Proton Therapy Center

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WHITE PAPER:
Health New England

Work | Health New England
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Fred Hutch Obliteride

Work | Obliteride
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FOOD LIFELINE

Work | Food Lifeline
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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FRED HUTCH

Work | Fred Hutch
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Washington State Wine

Work | The Recommendeuer
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KCTS9

Work | KCTS9
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Oakpointe Communities

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AVANADE

Work | Avanade
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Schweitzer Mountain Resort

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Suncliff