Our heart is where the home is. Oakpointe Communities

The idea of a home town is powerful. It speaks to a comfort and wholesomeness that seems largely lost in the hustle of 21st century life. Ten Trails, Southeast King County’s first master plan community, (MPC) has reimagined this ideal for today’s young families.

Oakpointe Communities came to us with a unique community being built sustainably from the ground up to include just about everything you’d want, they just needed a compelling way to talk about it.

Given that MPCs carry a certain amount of baggage (baggage that you won’t find at Ten Trails), our first task was to build a brand platform that distanced them from more typical big developments. We also needed to amplify what it does include—a strong community center, thoughtful infrastructure and an abundance of recreational opportunities. To do this we built a brand platform around the insight: your new home town. This insight evokes everything people believe MPCs are not but that Ten Trails actually is: authentic, comfortable, engaging.

The logo, visual identity system and website were natural extensions of this idea. With clean lines, soothing colors and photography that evokes the pristine beauty of the Pacific Northwest, it appeals both to families familiar with Southeast King County and those new to the area. Engaging functionality on the website also invites future residents to help make the town what they think it should be.

The result is a brand that more and more Puget Sound area families are calling home.

+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

FRED HUTCH

Work | Fred Hutch
+

Washington State Tourism

Work | WA State Tourism
+

Delta Dental

Work | Delta Dental of Washington
+

Coast Hotels

Work | Coast Hotels
+

Pima Medical Institute

+

Columbia Bank

+

PAWS

Work | PAWS
+

Bing Branded Environment

Work | Bing
+

Sound Transit

Work | Sound Transit
+

AVANADE

Work | Avanade
+

Redhook

Work | Redhook
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

KCTS9

Work | KCTS9
+

Suncliff

+

BMW ReachNow

+

The Shops at the Bravern

Work | The Bravern
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Bellevue Towers

Work | Bellevue Towers
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Visit Bellevue

Work | Bellevue
+

WHITE PAPER:
Health New England

Work | Health New England
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Microsoft Connector

Work | Microsoft Connector
+

Washington State Wine

Work | The Recommendeuer
+

FOOD LIFELINE

Work | Food Lifeline
+

Washington State Wine

Work | Washington State Wine
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Seattle Cancer Care Alliance

+

Columbia Bank

Work | Columbia Bank
+

Ryan Swanson

Work | Ryan Swanson
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

BRANDIDEXTROUS

+

Boomtown

Work | Boomtown
+

SCCA Proton Therapy Center

+

Fred Hutch Obliteride

Work | Obliteride
+

Schweitzer Mountain Resort

+

LAKEDALE RESORT

Work | Lakedale Resort
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

iFly

Work | iFly
+

Bellevue Towers

Work | Bellevue Towers