in some industries being a human is a key differentiator. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
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WHITE PAPER:
Milliman

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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Delta Dental

Work | Delta Dental of Washington
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PAWS

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Oakpointe Communities

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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Bing Branded Environment

Work | Bing
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SEATTLE CITY LIGHT

Work | Seattle City Light
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FRED HUTCH

Work | Fred Hutch
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Columbia Bank

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BMW ReachNow

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Washington State Wine

Work | The Recommendeuer
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FOOD LIFELINE

Work | Food Lifeline
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Microsoft Production Studios

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Microsoft Connector

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SNOQUALMIE CASINO

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Boomtown

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The Shops at the Bravern

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WASHINGTON STATE
TOURISM

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Seattle Children's Hospital

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VMRD: Veterinary Medical Research & Development

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Coast Hotels

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Columbia Bank

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MICROSOFT IT TECH LINK

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Schweitzer Mountain Resort

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Visit Bellevue

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SCCA Proton Therapy Center

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Shake Shack

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Fred Hutch Obliteride

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Kawanti Adventures

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Sound Transit

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WHITE PAPER:
GROUP HEALTH

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Washington State Wine

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Washington State Tourism

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Bellevue Towers

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NHL Seattle

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Pima Medical Institute

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AVANADE

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WHITE PAPER:
Health New England

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Seattle Cancer Care Alliance

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Bellevue Towers

Work | Bellevue Towers
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Suncliff

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KCTS9

Work | KCTS9