IN SOME INDUSTRIES BEING A HUMAN IS A KEY DIFFERENTIATOR. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

SCCA Proton Therapy Center

+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Fred Hutch Obliteride

Work | Obliteride
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Washington State Wine

Work | The Recommendeuer
+

Pima Medical Institute

+

PAWS

Work | PAWS
+

Delta Dental

Work | Delta Dental of Washington
+

Visit Bellevue

Work | Bellevue
+

The Shops at the Bravern

Work | The Bravern
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Bing Branded Environment

Work | Bing
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Sound Transit

Work | Sound Transit
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

Schweitzer Mountain Resort

+

Washington State Wine

Work | Washington State Wine
+

Microsoft Connector

Work | Microsoft Connector
+

Suncliff

+

Columbia Bank

+

KCTS9

Work | KCTS9
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

AVANADE

Work | Avanade
+

Bellevue Towers

Work | Bellevue Towers
+

Washington State Tourism

Work | WA State Tourism
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

BRANDIDEXTROUS

+

Columbia Bank

Work | Columbia Bank
+

Oakpointe Communities

+

FOOD LIFELINE

Work | Food Lifeline
+

Seattle Cancer Care Alliance

+

BMW ReachNow

+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

WHITE PAPER:
Health New England

Work | Health New England
+

Coast Hotels

Work | Coast Hotels
+

FRED HUTCH

Work | Fred Hutch
+

Boomtown

Work | Boomtown
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Bellevue Towers

Work | Bellevue Towers
+

SEATTLE CITY LIGHT

Work | Seattle City Light