in some industries being a human is a key differentiator. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
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Schweitzer Mountain Resort

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The Shops at the Bravern

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WHITE PAPER:
Health New England

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Microsoft Connector

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Bing Branded Environment

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WHITE PAPER:
GROUP HEALTH

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Washington State Tourism

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Sound Transit

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Fred Hutch Obliteride

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KCTS9

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AVANADE

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FOOD LIFELINE

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BMW ReachNow

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SCCA Proton Therapy Center

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Delta Dental

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Microsoft Production Studios

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Oakpointe Communities

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WHITE PAPER:
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PAWS

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Bellevue Towers

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FRED HUTCH

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Columbia Bank

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Kawanti Adventures

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MICROSOFT IT TECH LINK

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FRED HUTCH
GALA VIDEO 2012

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Bellevue Towers

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Seattle Children's Hospital

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Seattle Cancer Care Alliance

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Milliman

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WASHINGTON STATE
TOURISM

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Washington State Wine

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Columbia Bank

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Washington State Wine

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Boomtown

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Suncliff

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Visit Bellevue

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Shake Shack

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Pima Medical Institute

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NHL Seattle

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SEATTLE CITY LIGHT

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