IN SOME INDUSTRIES BEING A HUMAN IS A KEY DIFFERENTIATOR. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
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Suncliff

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Boomtown

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Seattle Cancer Care Alliance

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SNOQUALMIE CASINO

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FRED HUTCH
GALA VIDEO 2012

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FOOD LIFELINE

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Bing Branded Environment

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Bellevue Towers

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Washington State Wine

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Visit Bellevue

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Pima Medical Institute

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The Shops at the Bravern

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PAWS

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MICROSOFT IT TECH LINK

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WASHINGTON STATE
TOURISM

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Sound Transit

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Columbia Bank

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VMRD: Veterinary Medical Research & Development

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Washington State Wine

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Oakpointe Communities

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SEATTLE CITY LIGHT

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Columbia Bank

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KCTS9

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Fred Hutch Obliteride

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Bellevue Towers

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Microsoft Production Studios

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Seattle Children's Hospital

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FRED HUTCH

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AVANADE

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Microsoft Connector

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Washington State Tourism

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SCCA Proton Therapy Center

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GROUP HEALTH

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BMW ReachNow

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BRANDIDEXTROUS

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Schweitzer Mountain Resort

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Milliman

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Delta Dental

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Coast Hotels

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