in some industries being a human is a key differentiator. Ryan Swanson

Ever talked with a lawyer about, well, a legal issue? If so, you’re likely familiar with “legalese,” a language unique to lawyers, created by lawyers, for lawyers. Trouble is, it’s completely foreign to clients. In doing our initial discovery, we learned something revealing about Ryan Swanson. Though they use legalese where required (of course), they also speak a relevant, relatable and useful language we later coined “humanese.” Yes, a vernacular Ryan Swanson speaks fluently, and one even us mere mortals can understand. Our “Humanese over legalese” campaign (which included a new logo, visual ID, collateral, website, photography and advertising) was extremely well received, and clearly understood, by clients and lawyers alike.

Ryan Swanson Logo
Ryan Swanson Website
Ryan Swanson Print Ads
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

KCTS9

Work | KCTS9
+

Washington State Wine

Work | The Recommendeuer
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Kawanti Adventures

+

PAWS

Work | PAWS
+

Microsoft Connector

Work | Microsoft Connector
+

BRANDIDEXTROUS

+

Columbia Bank

Work | Columbia Bank
+

Bellevue Towers

Work | Bellevue Towers
+

Pima Medical Institute

+

Delta Dental

Work | Delta Dental of Washington
+

Sound Transit

Work | Sound Transit
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

NHL Seattle

+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Washington State Tourism

Work | WA State Tourism
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Washington State Wine

Work | Washington State Wine
+

Shake Shack

+

SCCA Proton Therapy Center

+

AVANADE

Work | Avanade
+

The Shops at the Bravern

Work | The Bravern
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Boomtown

Work | Boomtown
+

Visit Bellevue

Work | Bellevue
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

BMW ReachNow

+

Bing Branded Environment

Work | Bing
+

Bellevue Towers

Work | Bellevue Towers
+

Columbia Bank

+

Oakpointe Communities

+

Schweitzer Mountain Resort

+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Seattle Cancer Care Alliance

+

FOOD LIFELINE

Work | Food Lifeline
+

Suncliff

+

Coast Hotels

Work | Coast Hotels
+

WHITE PAPER:
Health New England

Work | Health New England
+

FRED HUTCH

Work | Fred Hutch
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

Fred Hutch Obliteride

Work | Obliteride