Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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PAWS

Work | PAWS
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Ryan Swanson

Work | Ryan Swanson
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Columbia Bank

Work | Columbia Bank
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Pima Medical Institute

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Oakpointe Communities

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Washington State Wine

Work | Washington State Wine
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NHL Seattle

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Bellevue Towers

Work | Bellevue Towers
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Fred Hutch Obliteride

Work | Obliteride
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The Shops at the Bravern

Work | The Bravern
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AVANADE

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Sound Transit

Work | Sound Transit
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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SEATTLE CITY LIGHT

Work | Seattle City Light
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FRED HUTCH

Work | Fred Hutch
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Microsoft Production Studios

Work | Microsoft Production Studios
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Shake Shack

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Seattle Cancer Care Alliance

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Suncliff

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PAN PACIFIC

Work | Pan Pacific Hotel
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Microsoft Connector

Work | Microsoft Connector
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Bing Branded Environment

Work | Bing
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FOOD LIFELINE

Work | Food Lifeline
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Kawanti Adventures

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BMW ReachNow

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Bellevue Towers

Work | Bellevue Towers
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Boomtown

Work | Boomtown
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LAKEDALE RESORT

Work | Lakedale Resort
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Redhook

Work | Redhook
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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KCTS9

Work | KCTS9
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Washington State Wine

Work | The Recommendeuer
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Delta Dental

Work | Delta Dental of Washington
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Visit Bellevue

Work | Bellevue
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Washington State Tourism

Work | WA State Tourism
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Columbia Bank

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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Schweitzer Mountain Resort

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Coast Hotels

Work | Coast Hotels
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iFly

Work | iFly
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WHITE PAPER:
Health New England

Work | Health New England