Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Microsoft Production Studios

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Boomtown

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Redhook

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AVANADE

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LAKEDALE RESORT

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FOOD LIFELINE

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Delta Dental

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PAWS

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PAN PACIFIC

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WASHINGTON STATE
TOURISM

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SNOQUALMIE CASINO

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Microsoft Connector

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Coast Hotels

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The Shops at the Bravern

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Washington State Wine

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WHITE PAPER:
Mayo Clinic

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MICROSOFT IT TECH LINK

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Bellevue Towers

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Seattle Children's Hospital

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Oakpointe Communities

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WHITE PAPER:
Health New England

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Sound Transit

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Ryan Swanson

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Visit Bellevue

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SEATTLE CITY LIGHT

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Bellevue Towers

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Suncliff

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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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BMW ReachNow

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Columbia Bank

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Seattle Cancer Care Alliance

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Pima Medical Institute

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Washington State Wine

Work | Washington State Wine
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Fred Hutch Obliteride

Work | Obliteride
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Columbia Bank

Work | Columbia Bank
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Schweitzer Mountain Resort

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Washington State Tourism

Work | WA State Tourism
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BRANDIDEXTROUS

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KCTS9

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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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FRED HUTCH

Work | Fred Hutch
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iFly

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Bing Branded Environment

Work | Bing
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities