Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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Columbia Bank

Work | Columbia Bank
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BRANDIDEXTROUS

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Ryan Swanson

Work | Ryan Swanson
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FOOD LIFELINE

Work | Food Lifeline
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Microsoft Connector

Work | Microsoft Connector
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Bing Branded Environment

Work | Bing
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AVANADE

Work | Avanade
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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SEATTLE CITY LIGHT

Work | Seattle City Light
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Pima Medical Institute

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Schweitzer Mountain Resort

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Fred Hutch Obliteride

Work | Obliteride
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Sound Transit

Work | Sound Transit
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Washington State Wine

Work | Washington State Wine
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Suncliff

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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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Coast Hotels

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iFly

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Columbia Bank

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Redhook

Work | Redhook
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Oakpointe Communities

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Delta Dental

Work | Delta Dental of Washington
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Washington State Wine

Work | The Recommendeuer
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KCTS9

Work | KCTS9
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The Shops at the Bravern

Work | The Bravern
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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BMW ReachNow

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Washington State Tourism

Work | WA State Tourism
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WHITE PAPER:
Health New England

Work | Health New England
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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LAKEDALE RESORT

Work | Lakedale Resort
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Boomtown

Work | Boomtown
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FRED HUTCH

Work | Fred Hutch
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Visit Bellevue

Work | Bellevue
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Bellevue Towers

Work | Bellevue Towers
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Seattle Cancer Care Alliance

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Microsoft Production Studios

Work | Microsoft Production Studios
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PAWS

Work | PAWS
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PAN PACIFIC

Work | Pan Pacific Hotel
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Bellevue Towers

Work | Bellevue Towers