Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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Ryan Swanson

Work | Ryan Swanson
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Redhook

Work | Redhook
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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Bing Branded Environment

Work | Bing
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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Schweitzer Mountain Resort

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iFly

Work | iFly
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SEATTLE CITY LIGHT

Work | Seattle City Light
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Columbia Bank

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Washington State Wine

Work | Washington State Wine
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Washington State Tourism

Work | WA State Tourism
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Washington State Wine

Work | The Recommendeuer
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AVANADE

Work | Avanade
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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LAKEDALE RESORT

Work | Lakedale Resort
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PAN PACIFIC

Work | Pan Pacific Hotel
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Pima Medical Institute

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Bellevue Towers

Work | Bellevue Towers
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KCTS9

Work | KCTS9
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Bellevue Towers

Work | Bellevue Towers
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The Shops at the Bravern

Work | The Bravern
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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Seattle Cancer Care Alliance

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Suncliff

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Seattle Children's Hospital

Work | Seattle Children's Hospital
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FRED HUTCH

Work | Fred Hutch
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WHITE PAPER:
Health New England

Work | Health New England
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Visit Bellevue

Work | Bellevue
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BMW ReachNow

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Coast Hotels

Work | Coast Hotels
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PAWS

Work | PAWS
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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FOOD LIFELINE

Work | Food Lifeline
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Boomtown

Work | Boomtown
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Sound Transit

Work | Sound Transit
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Microsoft Connector

Work | Microsoft Connector
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Oakpointe Communities

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Columbia Bank

Work | Columbia Bank
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Delta Dental

Work | Delta Dental of Washington
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BRANDIDEXTROUS

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Microsoft Production Studios

Work | Microsoft Production Studios
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Fred Hutch Obliteride

Work | Obliteride