Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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FOOD LIFELINE

Work | Food Lifeline
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Suncliff

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Washington State Wine

Work | The Recommendeuer
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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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Coast Hotels

Work | Coast Hotels
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Boomtown

Work | Boomtown
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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Schweitzer Mountain Resort

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Pima Medical Institute

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Microsoft Connector

Work | Microsoft Connector
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AVANADE

Work | Avanade
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Bellevue Towers

Work | Bellevue Towers
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Visit Bellevue

Work | Bellevue
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iFly

Work | iFly
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Bellevue Towers

Work | Bellevue Towers
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Fred Hutch Obliteride

Work | Obliteride
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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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LAKEDALE RESORT

Work | Lakedale Resort
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
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PAWS

Work | PAWS
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Bing Branded Environment

Work | Bing
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Microsoft Production Studios

Work | Microsoft Production Studios
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Columbia Bank

Work | Columbia Bank
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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KCTS9

Work | KCTS9
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Redhook

Work | Redhook
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NHL Seattle

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FRED HUTCH

Work | Fred Hutch
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Shake Shack

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SEATTLE CITY LIGHT

Work | Seattle City Light
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Ryan Swanson

Work | Ryan Swanson
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Delta Dental

Work | Delta Dental of Washington
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The Shops at the Bravern

Work | The Bravern
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Oakpointe Communities

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Columbia Bank

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Seattle Cancer Care Alliance

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Sound Transit

Work | Sound Transit
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VMRD: Veterinary Medical Research & Development

Work | VMRD
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Seattle Children's Hospital

Work | Seattle Children's Hospital
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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Kawanti Adventures

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BMW ReachNow

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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Washington State Tourism

Work | WA State Tourism
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Washington State Wine

Work | Washington State Wine
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PAN PACIFIC

Work | Pan Pacific Hotel
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WHITE PAPER:
Health New England

Work | Health New England