Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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Seattle Cancer Care Alliance

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Boomtown

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Bellevue Towers

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Coast Hotels

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PAWS

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Fred Hutch Obliteride

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VMRD: Veterinary Medical Research & Development

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FRED HUTCH

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MICROSOFT IT TECH LINK

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iFly

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WHITE PAPER:
Health New England

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Bellevue Towers

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Columbia Bank

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WHITE PAPER:
GROUP HEALTH

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AVANADE

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Shake Shack

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PAN PACIFIC

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Bing Branded Environment

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Oakpointe Communities

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SEATTLE PUBLIC UTILITIES

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Kawanti Adventures

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Washington State Wine

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NHL Seattle

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KCTS9

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SEATTLE CITY LIGHT

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WASHINGTON STATE
TOURISM

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Columbia Bank

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Pima Medical Institute

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Redhook

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Mayo Clinic

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WHITE PAPER:
Milliman

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BMW ReachNow

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Seattle Children's Hospital

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Microsoft Connector

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Suncliff

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Washington State Wine

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SNOQUALMIE CASINO

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Schweitzer Mountain Resort

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Microsoft Production Studios

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Sound Transit

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Visit Bellevue

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Delta Dental

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The Shops at the Bravern

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FRED HUTCH
GALA VIDEO 2012

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Ryan Swanson

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FOOD LIFELINE

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LAKEDALE RESORT

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Washington State Tourism

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