Precisely the type of challenge we like. SCCA Proton Therapy Center

Proton therapy is a next-generation radiation treatment that precisely targets cancer tumors and minimizes radiation to healthy tissue. And Seattle Cancer Care Alliance Proton Therapy Center is the only place in the Pacific Northwest that offers this innovative treatment.

We were quite excited to get the word out. But there were challenges.

Proton therapy can be expensive. Insurance policies don’t always cover it. And because it’s a relatively new treatment, there’s still information to convey and some skepticism to overcome, even among the medical community.

We were undeterred. We crafted thought-provoking and nuanced advertising that focused on the benefits of the treatment, and told our story in print, radio, digital, TV and video. Then we designed a series of landing pages that helped consumers educate themselves prior to calling. Adding to all that, we executed a PR effort that put a human face to the story. It worked. We exceeded our goals in lead generation and, more importantly, delivered qualified leads. Precisely what our client was looking for.

30 Second TV “Knowing”


 

30 Second TV “Stop”


 

 

 

 

60 Second Radio – You’re 35 Years Old


60 Second Radio – You’re a Financial Planner


60 Second Radio – You’re an Engineer


 

 

Margery’s Story

Aimee’s Story

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WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
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SEATTLE CITY LIGHT

Work | Seattle City Light
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Sound Transit

Work | Sound Transit
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Delta Dental

Work | Delta Dental of Washington
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Fred Hutch Obliteride

Work | Obliteride
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Washington State Tourism

Work | WA State Tourism
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The Shops at the Bravern

Work | The Bravern
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FOOD LIFELINE

Work | Food Lifeline
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FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
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KCTS9

Work | KCTS9
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Bing Branded Environment

Work | Bing
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Coast Hotels

Work | Coast Hotels
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Schweitzer Mountain Resort

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Columbia Bank

Work | Columbia Bank
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LAKEDALE RESORT

Work | Lakedale Resort
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BRANDIDEXTROUS

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WHITE PAPER:
Health New England

Work | Health New England
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Ryan Swanson

Work | Ryan Swanson
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Suncliff

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FRED HUTCH

Work | Fred Hutch
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Washington State Wine

Work | Washington State Wine
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Bellevue Towers

Work | Bellevue Towers
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Oakpointe Communities

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Microsoft Production Studios

Work | Microsoft Production Studios
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SNOQUALMIE CASINO

Work | Snoqualmie Casino
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PAN PACIFIC

Work | Pan Pacific Hotel
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MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
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AVANADE

Work | Avanade
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Pima Medical Institute

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WHITE PAPER:
Milliman

Work | Milliman Healthcare
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WHITE PAPER:
GROUP HEALTH

Work | Group Health
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VMRD: Veterinary Medical Research & Development

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BMW ReachNow

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Redhook

Work | Redhook
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Bellevue Towers

Work | Bellevue Towers
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iFly

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Washington State Wine

Work | The Recommendeuer
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WHITE PAPER:
SEATTLE PUBLIC UTILITIES

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Seattle Children's Hospital

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Visit Bellevue

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WASHINGTON STATE
TOURISM

Work | Washington State Tourism
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PAWS

Work | PAWS
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Columbia Bank

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Boomtown

Work | Boomtown
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Microsoft Connector

Work | Microsoft Connector
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Seattle Cancer Care Alliance