Schweitzer Mountain Resort wanted increased bookings and visits, and identified a highly concentrated audience: families on Seattle’s Eastside. The challenge was to craft a message that would resonate with people who lived six hours away and had little if any awareness of Schweitzer.
Leveraging what we know about Eastside families, we positioned Schweitzer as the perfect way for parents to reconnect with their kids in the midst of their overly scheduled, overly technological lives. With print ads, digital banners, streaming audio, Facebook ads and PR, we showed families how Schweitzer could help them disconnect from their devices and reconnect with each other.
The results? Click-through rates ten times the national average for programmatic banners and five times the national average for Pandora. 6,000 new visitor web sessions from our targeted zip codes. And over 1,000 new Facebook fans on the Eastside. Plus media visits from the Seattle Times, AAA Journey, Newsweek and 425 Magazine.
In addition, our team developed the name “Sky House” for their first-ever top-of-the-mountain destination lodge, as well as the two restaurants’ names, The Nest and Red Hawk Café.