A lot of factors drive the need to update a brand. In the case of Microsoft Production Studios, we practically had all of them at work. From a change in name and business structure to a new value proposition and an overall corporate rebranding. As a vital internal video production resource for Microsoft business groups and internal services, Microsoft Production Studios reached out to GreenRubino to establish a cohesive new brand and marketing framework. Leveraging the Microsoft corporate assets, GreenRubino interpreted a visual language for Production Studios and developed smart messaging through a campaign that used clean graphics and powerful headlines to pull in the audience. Unique to Production Studios is the facility as well as the talented staff which bring a consultative approach and understanding of the Microsoft process. Those unique benefits were brought to life through new photography, external and internal websites, email templates, stickers and even an awareness campaign of posters held on c-stands, referencing the video production process.