A uniquely challenging roll-out Suncliff

When Washington state legalized marijuana, stores opened their doors to a lot of customers who might’ve consumed at some point in the past, but didn’t necessarily feel confident or comfortable choosing the right cannabis product today.

The founders of Suncliff came to us with an opportunity to help create a brand for this group of people—a cannabis brand that would be friendly and approachable. So, what would that brand look like?

GreenRubino created a crisp, clean and contemporary brand identity that would make anyone feel comfortable in their choice. Furthermore, we helped Suncliff think about the way the products were packaged and presented. We categorized products by desired effect and included easy-to-follow instructions. We even named the first product to promote measured use—Sips.

The result is a lifestyle brand that appeals to young (okay 21+) and old, men and women, and both savvy and new customers alike.

+

Seattle Cancer Care Alliance

+

AVANADE

Work | Avanade
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Oakpointe Communities

+

iFly

Work | iFly
+

Microsoft Connector

Work | Microsoft Connector
+

Sound Transit

Work | Sound Transit
+

Pima Medical Institute

+

SCCA Proton Therapy Center

+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

Visit Bellevue

Work | Bellevue
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Bellevue Towers

Work | Bellevue Towers
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

FOOD LIFELINE

Work | Food Lifeline
+

Fred Hutch Obliteride

Work | Obliteride
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Washington State Wine

Work | Washington State Wine
+

Boomtown

Work | Boomtown
+

Schweitzer Mountain Resort

+

Redhook

Work | Redhook
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Ryan Swanson

Work | Ryan Swanson
+

FRED HUTCH

Work | Fred Hutch
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

BMW ReachNow

+

Delta Dental

Work | Delta Dental of Washington
+

Bing Branded Environment

Work | Bing
+

WHITE PAPER:
Health New England

Work | Health New England
+

The Shops at the Bravern

Work | The Bravern
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Bellevue Towers

Work | Bellevue Towers
+

Columbia Bank

+

LAKEDALE RESORT

Work | Lakedale Resort
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

KCTS9

Work | KCTS9
+

Washington State Tourism

Work | WA State Tourism
+

Kawanti Adventures

+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

Shake Shack

+

Columbia Bank

Work | Columbia Bank
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

Coast Hotels

Work | Coast Hotels
+

NHL Seattle

+

PAWS

Work | PAWS
+

Washington State Wine

Work | The Recommendeuer