When Washington state legalized marijuana, stores opened their doors to a lot of customers who might’ve consumed at some point in the past, but didn’t necessarily feel confident or comfortable choosing the right cannabis product today.
The founders of Suncliff came to us with an opportunity to help create a brand for this group of people—a cannabis brand that would be friendly and approachable. So, what would that brand look like?
GreenRubino created a crisp, clean and contemporary brand identity that would make anyone feel comfortable in their choice. Furthermore, we helped Suncliff think about the way the products were packaged and presented. We categorized products by desired effect and included easy-to-follow instructions. We even named the first product to promote measured use—Sips.
The result is a lifestyle brand that appeals to young (okay 21+) and old, men and women, and both savvy and new customers alike.