A uniquely challenging roll-out. Suncliff

When Washington state legalized marijuana, stores opened their doors to a lot of customers who might’ve consumed at some point in the past, but didn’t necessarily feel confident or comfortable choosing the right cannabis product today.

The founders of Suncliff came to us with an opportunity to help create a brand for this group of people—a cannabis brand that would be friendly and approachable. So, what would that brand look like?

GreenRubino created a crisp, clean and contemporary brand identity that would make anyone feel comfortable in their choice. Furthermore, we helped Suncliff think about the way the products were packaged and presented. We categorized products by desired effect and included easy-to-follow instructions. We even named the first product to promote measured use—Sips.

The result is a lifestyle brand that appeals to young (okay 21+) and old, men and women, and both savvy and new customers alike.

+

iFly

Work | iFly
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Oakpointe Communities

+

FRED HUTCH

Work | Fred Hutch
+

Ryan Swanson

Work | Ryan Swanson
+

LAKEDALE RESORT

Work | Lakedale Resort
+

Sound Transit

Work | Sound Transit
+

Bellevue Towers

Work | Bellevue Towers
+

Boomtown

Work | Boomtown
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

The Shops at the Bravern

Work | The Bravern
+

Pima Medical Institute

+

SCCA Proton Therapy Center

+

Bing Branded Environment

Work | Bing
+

BMW ReachNow

+

FOOD LIFELINE

Work | Food Lifeline
+

Seattle Cancer Care Alliance

+

Bellevue Towers

Work | Bellevue Towers
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

Schweitzer Mountain Resort

+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Columbia Bank

+

AVANADE

Work | Avanade
+

Columbia Bank

Work | Columbia Bank
+

Coast Hotels

Work | Coast Hotels
+

BRANDIDEXTROUS

+

KCTS9

Work | KCTS9
+

Visit Bellevue

Work | Bellevue
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Redhook

Work | Redhook
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

Washington State Wine

Work | The Recommendeuer
+

Washington State Tourism

Work | WA State Tourism
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

Microsoft Connector

Work | Microsoft Connector
+

Fred Hutch Obliteride

Work | Obliteride
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

Washington State Wine

Work | Washington State Wine
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

PAWS

Work | PAWS
+

WHITE PAPER:
Health New England

Work | Health New England
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Delta Dental

Work | Delta Dental of Washington
+

PAN PACIFIC

Work | Pan Pacific Hotel