VMRD is, obviously, the international darling of veterinarian diagnostic test kit specialists. If you don’t talk about the veterinary diagnostic trade at dinner parties, note to self–the Pullman, WA-based company enjoys the humble status of world-renowned quality and service among its clientele; VMRD customers are fiercely loyal. So when it came time to overhaul the company’s humble, grass-roots brand, visual identity system and corporate website, GreenRubino worked hard to bring to life VMRD’s progressive, forward-thinking and customer-centric core values while instituting a timely visual overhaul.
GreenRubino built the brand around a new foundational thematic, “The Science of Extraordinary.” The reinvigorated look and feel features a completely re-imagined logo and visual identity system, a fresh and vibrant new color palette and a more intuitive web experience. Let’s give three cheers, a pleasant woof and a long whinny to a great client willing to invest in their brand.