near is
the new
far.
WASHINGTON STATE
TOURISM

Creativity is more than just pretty words and images. Many times, true creativity is developing a powerful business tool that moves business forward. Like most tourism and travel offices across the country, Washington State Tourism was faced with promoting tourism while keeping up with the current travel trend of “near-cations”—brief getaways near people’s home and work. This challenge proved a promising opportunity for Washington, because it’s full of accessible, yet remote, destinations across the state. To take advantage of this, GreenRubino helped Washington State Tourism with the creation of a Tips and Trips website as a fun, engaging way to learn about the hidden treasures found within the state. This online showcase relies on user-generated content to promote the diverse adventures throughout the state. This is a proven engagement strategy; research shows that peer recommendations are viewed as highly credible and trustworthy sources of travel information, trumping even traditional PR. On the Washington Tips and Trips site, users are able to upload their vacation itinerary, photos and descriptions, and even label them with one of many activity categories. Even the governor participated. That’s so gubernatorial.

Washington State Tourism Logo
Washington State Tourism Magazine Ads
Washington State Tourism Brand Toolkit andPoster
Washington State Tourism Website
Washington State Tourism Web Tips Trips
Washington State Tourism Brand Toolkit Components
  • +

    Columbia Bank

    Work | Columbia Bank
    +

    PAWS

    Work | PAWS
    +

    WHITE PAPER:
    Health New England

    Work | Health New England
    +

    Microsoft Connector

    Work | Microsoft Connector
    +

    Seattle Children's Hospital

    Work | Seattle Children's Hospital
    +

    BMW ReachNow

    +

    Washington State Wine

    Work | Washington State Wine
    +

    SCCA Proton Therapy Center

    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    Shake Shack

    +

    BRANDIDEXTROUS

    +

    Sound Transit

    Work | Sound Transit
    +

    SNOQUALMIE CASINO

    Work | Snoqualmie Casino
    +

    Washington State Wine

    Work | The Recommendeuer
    +

    Boomtown

    Work | Boomtown
    +

    Pima Medical Institute

    +

    Seattle Cancer Care Alliance

    +

    MICROSOFT IT TECH LINK

    Work | Microsoft Tech Link
    +

    WHITE PAPER:
    GROUP HEALTH

    Work | Group Health
    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    Microsoft Production Studios

    Work | Microsoft Production Studios
    +

    Fred Hutch Obliteride

    Work | Obliteride
    +

    Schweitzer Mountain Resort

    +

    WHITE PAPER:
    Mayo Clinic

    Work | Mayo Clinic
    +

    Washington State Tourism

    Work | WA State Tourism
    +

    Bing Branded Environment

    Work | Bing
    +

    FRED HUTCH
    GALA VIDEO 2012

    Work | Fred Hutch
    +

    LAKEDALE RESORT

    Work | Lakedale Resort
    +

    Redhook

    Work | Redhook
    +

    FOOD LIFELINE

    Work | Food Lifeline
    +

    Ryan Swanson

    Work | Ryan Swanson
    +

    FRED HUTCH

    Work | Fred Hutch
    +

    Delta Dental

    Work | Delta Dental of Washington
    +

    Visit Bellevue

    Work | Bellevue
    +

    VMRD: Veterinary Medical Research & Development

    Work | VMRD
    +

    NHL Seattle

    +

    WHITE PAPER:
    SEATTLE PUBLIC UTILITIES

    Work | Seattle Public Utilities
    +

    WHITE PAPER:
    Milliman

    Work | Milliman Healthcare
    +

    Kawanti Adventures

    +

    SEATTLE CITY LIGHT

    Work | Seattle City Light
    +

    Suncliff

    +

    Coast Hotels

    Work | Coast Hotels
    +

    Columbia Bank

    +

    Oakpointe Communities

    +

    KCTS9

    Work | KCTS9
    +

    The Shops at the Bravern

    Work | The Bravern
    +

    AVANADE

    Work | Avanade