Washington State Wine targeted influencers across the nation with an illustrious digital dossier filled beyond the brim with valuable articles, facts, Washington State wine truths, grape-science and a bit of interactive nonsense…plus some strong Recommendations from the man himself—all delightfully squirreled away on complimentary iPad minis. Each features a custom video greeting tailored to each individual recipient, inviting them to watch and learn from the International Wine Mastermind and “Authority-Person-slash-Emperor.”
iPad content, including short films, is all easily shared via social media channels—and the downloadable app is available on the iTunes store. The Washington State Wine campaign launched in Washington, D.C., in the spring of 2013 at trade tasting events, backed by a tasty blend of targeted, traditional ads, retail point of sale, plus personalized Twitter invites to key influencers.
It’s like The Recommendeuer says, the grapes would’ve wanted it this way. Salud!