GreenRubino PR media outreach campaigns leverage our relationships with statewide and national outlets to deliver a huge variety of stories to the masses over time. The key is repetition and consistency. We scour editorial calendars, pitch our contacts directly and frequently, and draft and disseminate press releases, photo opportunities and bylined articles. We look for trends and create local angles to national stories.
GreenRubino Public Relations operates with the idea that all marketing and communications campaigns benefit from a truly integrated strategy that best utilizes all disciplines. As a result, our team offers national award—winning experience and has delivered powerful, measurable results for clients.
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At GreenRubino we do good work for great clients. Together, our team of experts is working to change the way you think of PR.
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Hamilton McCullohPublic Relations Director
For more than 20 years, Hamilton has been one of Washington's most respected, experienced and connected media and community relations experts. He spent 13 years in television production, with credits that include Lifestyles of the Rich and Famous, Disney Presents Bill Nye the Science Guy, Evening Magazine (WBZ-TV in Boston and KING5 in Seattle) and Northwest Backroads.
McCulloh has represented a wide variety of clients in the health care, legal, finance, government, consumer, technology and non-profit industries. He has served on the Issaquah Schools Foundation Board of Directors (2008 Board President) and is currently on the Board of Directors of Seattle Rotary #4, the world's largest Rotary Club. McCulloh has also been honored with multiple Golden Bell/Adrian Awards for successful public relations campaigns.
Erin OsborneSenior Account Manager
Erin Osborne brings eight years of diverse public relations experience to GreenRubino, with expertise in a variety of industries including lifestyle, travel and consumer products. Previous experience includes a full range of service, including media and analyst relations, event publicity, community relations, and non-profit marketing communications with agencies in Seattle, San Francisco and Spokane.
Osborne is the recipient of multiple industry awards, including the Society of American Travel Writers (SATW) Gold Award, the Hospitality Marketing Association International (HSMAI) Bronze Award and the International Food, Wine & Travel Writers Association (IFWTWA) Award of Excellence in Destination Marketing. She has volunteered with the Make-A-Wish Foundation since 2006 on the Steering Committee for the Wish Night Gala and currently sits on the board of the Northwest Cider Association.
Sarah LemmonSenior Account Manager
Sarah Lemmon is a former journalist with a nose for news, a heart for people and a love of connecting the two through powerful stories. She knows what media is looking for and thrives at working with clients to help tell their story to the masses.
Lemmon began her career as a community newspaper reporter and freelance magazine journalist. In 2005 she segued into the world of public relations at a Portland-based creative agency where she was tasked with generating publicity for a variety of clients through national product placement opportunities. Working with TV producers, Lemmon coordinated high-visibility opportunities through ongoing appearances on shows such as Extreme Makeover: Home Edition, HGTV’s Curb Appeal and a variety of shelter publications. She has since executed successful campaigns for a range of food and consumer brands such as Owens Corning, Seventh Generation and Tillamook Cheese.
Torie McIntyreAccount Manager
Torie McIntyre pulls from her experience serving a wide array of clients and industries to advance the business opportunities of GreenRubino clients. As account manager, she has a penchant for strategic campaign implementation and event production, recently executing a month-long 40th birthday celebration for Metropolitan Market as well as a national "Tree-to-Table" campaign for Northwest Cherries. Other notable accomplishments include the coordination and promotion of a 100th anniversary flash mob, Run with the Mayor, and national Neighborhoods, USA conference.
Julie PinsonAccount Coordinator
As an account coordinator, Julie Pinson works with a diverse selection of clients such as Benchmark Hospitality (Hotel 1000, Sorrento Hotel and Willows Lodge), Visit Bellevue Washington, The Wenatchee Valley Visitors Bureau, Washington Dental Service and Plymouth Housing Group, among others.
Pinson's prior experience includes intern positions with Barokas Public Relations, KING5 Television and Precept Wines where she was responsible for managing schedules, researching markets, and fulfilling other related duties.
Chelsea AsplundAccount Coordinator
Chelsea Asplund joined GR PR in spring 2012 following positions with the Downtown Bellingham Partnership and the Downtown Seattle Association, where she was responsible for managing social media and blog content, publicizing downtown events, assisting with media relations and fulfilling other related duties.
With a background in journalism and years spent as a reporter and editor, Asplund brings her knowledge of content creation, news value and AP style to the team. She specializes in social media strategizing, and has built many successful Facebook, Twitter and Pinterest accounts from the ground up. She loves a good #hashtag.