Pima Medical Institute: Care & Confidence Campaign
Changing lives, one lead at a time.
CHALLENGE: How to convey to a naturally skeptical audience that Pima Medical Institute cares as much about their students’ lives outside the classroom as in it.
EXECUTION: GreenRubino developed a genuine, relatable campaign of videos and social content highlighting real student stories about how Pima Medical changed their life.
RESULTS: Click-through rates increased 7%. Conversion rates 13% And leads – our primary KPI – increased 32% in the first 3 months.
The campaign has been winning multiple awards. It also just won Gold at the Collegiate Advertising Awards in the TV/Video Advertising category.