A limited budget doesn't mean limited results.
Creator & Influencer
Paid Media
A limited media budget can still drive enrollment when every dollar has a clear job.
For Clover Park Technical College, growing enrollment required reaching prospective students efficiently and making it easier for them to take the next step. GreenRubino focused paid media on high-performing channels, precise audience targeting, frictionless lead generation, and seasonal enrollment cycles, generating qualified leads at scale while helping the college sustain double-digit enrollment growth.
The Challenge
Clover Park Technical College had plenty to offer prospective students. What it didn't have was a big budget to tell them about it.
To grow enrollment, the college needed to raise awareness of its programs, reach the right prospective students, and turn their interest into qualified leads, all while making every media dollar count.
The Strategy
Spending smarter.
Instead of trying to be everywhere, we focused on the channels, audiences, and moments most likely to drive action.
The Solution
We built a targeted media campaign around Clover Park's Trade Up message.
On-platform lead forms removed unnecessary steps, while precise retargeting helped us reconnect with interested prospects. We also timed campaigns around seasonal enrollment cycles, concentrating the budget when it could work hardest.
A modest budget delivered some decidedly un-modest results.
- 968 total leads
- 419 leads directly from Meta lead ads
- 18% increase in Summer 2025 enrollment vs. 2024
- 64% increase in Summer 2025 enrollment vs. 2023
From March through June 2025, the campaign also generated 3.5 million impressions and 33,000 clicks, helping turn efficient media delivery into measurable enrollment growth.
“GreenRubino is exactly what I was searching for: an extension of my tiny marketing department.”
Jenn Adrien
Executive Director, Marketing & Communications, Clover Park Technical College
Meaningful growth starts with understanding what is holding an audience back.
GreenRubino combines audience insight, strategic thinking, and creative problem solving to help brands navigate change and turn it into business advantage.
