The right voices can take a brand a lot further.
Creator & Influencer
Public Relations
Paid Media
Creator partnerships can work harder when they don't work alone.
For Darwin's, a raw pet food company, entering paid influencer marketing wasn't about adding another isolated channel. GreenRubino connected pet-focused creator partnerships with the brand's existing paid social strategy, using creator content to build awareness and affinity with pet owners and paid media to extend its reach. The integrated approach created a repeatable model formaking authentic creator voices part of a broader media strategy.
The Opportunity
Amplifying brands through individual voices.
Darwin's had been building awareness for their niche product through broad reach tactics and weren’t getting the traction needed to grow their customer base. We added paid influencer marketing to establish stronger connections with pet owners through voices they already knew and trusted.
The Strategy
Influencers, built in.
By connecting creator partnerships with Darwin's existing paid social strategy, we could make authentic voices work harder, extending their reach while keeping the experience consistent across channels.
The Solution
We found the right creators and built the partnerships to make their voices count.
We identified pet-focused creators whose audiences, content and tone aligned with Darwin’s, then managed outreach, negotiation, contracts and content approval across 16 partnerships. We amplified their content through paid social, bringing PR and media together in a coordinated campaign.
The right voices didn't just get attention. They got results.
- 5.8M impressions
- 1,839 clicks
- 596 profile visits
- 35% lift in click-through rate
Meaningful growth starts with understanding what is holding an audience back.
GreenRubino combines audience insight, strategic thinking, and creative problem solving to help brands navigate change and turn it into business advantage.
