There’s more to a healthy mouth than a healthy smile.
Creative Services
Insights & Strategy
Paid Media
Connecting oral health to overall health gave dental insurance a more human story.
For Delta Dental of Washington, the opportunity was bigger than promoting dental coverage. GreenRubino created A Healthy Mouth is a Healthy You to connect oral health with overall health, giving the brand amore relevant way to engage consumers. The idea extended across video, social, radio, display and digital, supporting both brand awareness and measurable response.
The Challenge
We ask a lot of our mouths.
We use them to eat, speak, breathe, laugh, whistle for the dog, and make boo-boos feel better. But when it comes to our health, we tend to treat our mouths as something separate from the rest of us. Delta Dental of Washington wanted to change that.
The Strategy
Instead of talking about dental health on its own, we connected it to something bigger: overall health.
A Healthy Mouth is a Healthy You gave Delta Dental a simple way to make that connection, and a more relevant reason for people to think about taking care of their mouths in the first place.
The Solution
We brought the idea to life using familiar human moments to show just how much our mouths do for us.
The result was an integrated campaign that made oral health feel less like something to think about twice a year and more like what it really is: part of taking care of yourself.
People didn't just watch. They responded.
- 20% increase in quote form volume
- 51% increase in quote forms from Meta
- 15% above 2025 enrollment goal, 3 months early
B2C Campaign, A Healthy Mouth is a Healthy You
Meaningful growth starts with understanding what is holding an audience back.
GreenRubino combines audience insight, strategic thinking, and creative problem solving to help brands navigate change and turn it into business advantage.
