A little clip with a surprisingly big story to tell.
Insights & Strategy
Creative Services
A website that's finally as useful as the product that made Kwik Lok famous.
Kwik Lok needed a website that reflected the scale of its global manufacturing business while making products and sustainability information easier to find and understand. We redesigned the experience to better represent the company Kwik Lok had become, showcase its product innovation and serve user needs. The result is a more useful, scalable platform built to support customers and the company's continued growth.
The Challenge
You've probably used a Kwik Lok thousands of times without ever knowing its name.
The company behind the ubiquitous little bag closure has closed more than a trillion bags around the world. But its website didn't reflect the scale of the company—or make it easy for customers to find products, understand its sustainability commitments, or see everything Kwik Lok had to offer.
The Strategy
This didn't call for a prettier website. It called for a more useful one.
So we started with the way people actually looked for information, then built the experience around helping them find it.
Even when they didn't know what “it” was called.
The Solution
We rebuilt the website to match the company Kwik Lok had become.
Starting with discovery across leadership and internal teams, we redesigned the site from the ground up to better reflect Kwik Lok’s global scale, people-focused culture and commitment to sustainability. A clearer structure, simpler navigation and responsive experience made it easier for customers to understand the company and find what they need.
A custom Product Finder, supported by more than 100 new product pages, made it easier to find the right closures, labels, and machines. And a 32-page CSR report became a dynamic web experience that made Kwik Lok's sustainability story easier to find, understand and explore.
The new site is giving customers more ways to engage.
- 20% increase in views year over year
- 2,000+ product finder sessions in its first year
- 85.6% product finder engagement rate
“We are already seeing heavy traffic on our product finder and appreciate the transparency our new CSR section offers.”
Karen Reed
Global Director, Marketing & Communications, Kwik Lok
Meaningful growth starts with understanding what is holding an audience back.
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