Every kid deserves the chance to be a kid.
Branding & Advertising
Creative Services
Paid Media
A strong fundraising idea can build support beyond a single campaign.
For Mary Bridge Children’s Foundation, annual fundraising means continually giving people a reason to care and contribute. Across two campaigns, we connected awareness with action by focusing on what Mary Bridge helps make possible: giving kids the chance to get back to being kids.
The campaigns raised more than $740,000 while increasing donations, average gift size and engagement, and reaching a younger donor audience to broaden the community supporting Mary Bridge’s mission.
The Challenge
Every fundraising campaign has to earn attention and inspire action.
Mary Bridge Children’s Foundation relies on donor support to advance its work for children and families. Across two annual campaigns, the challenge was clear: raise awareness, inspire giving and expand the community supporting its mission.
The Strategy
Put the kids at the center of the reason to give.
We focused the campaigns on the children Mary Bridge serves. By showing kids like Naomi and James living their lives beyond their diagnoses, the creative made Mary Bridge’s impact tangible and gave audiences a human reason to help.
The Solution
Turn awareness into an invitation to help.
GreenRubino brought the stories to life across broadcast, digital video, social, email, and paid media. Each channel helped extend the message and move audiences from awareness toward action and giving.
More donors. More giving. A broader base of support.
- $740K+ Funds raised across two annual campaigns
- 67.5% Increase in funds raised during one campaign
- 42% Increase in funds raised during the following campaign
- 59% Increase in average donation amount during the following campaign
Across the two campaigns, donations increased 21.7%, the average gift reached $336, the average donor age decreased by three years, website traffic increased 166% and Facebook traffic increased 1,237%.
Healthcare Digital Marketing Awards
Gold Award, Digital Video Ad, Ty
Bronze Award, Digital Video Ad, Every Kid
Meaningful growth starts with understanding what is holding an audience back.
GreenRubino combines audience insight, strategic thinking, and creative problem solving to help brands navigate change and turn it into business advantage.
