On an April night in 1992, Pasado, a beloved 21-year-old donkey living in a popular park outside of Seattle, was senselessly beaten and killed. The next day, plans were formed to create what would become Pasado’s Safe Haven, a non-profit dedicated to ending animal suffering. It’s our privilege to help this necessary nonprofit spread the word and create a better world for animals.
The new website we built and designed revitalizes Pasado’s compassionately badass brand with a clean, modern aesthetic, consistent UI patterns and strong use of visuals, making it easy to navigate and donate across all devices.
One of the best ways to get Pasado’s story out to the people is to get the story out in People. Our PR team placed three articles in one year’s time on people.com, including a story about Finnegan, an abused pit-bull abandoned on Valentine’s Day. Finnegan’s story was read by 79 million people, and that was just the beginning. The people.com piece got picked up by Yahoo, reaching another 248 million.
We’re reaching animal lovers and potential donors to Pasado’s and its mission with short social videos that encourage users to join the fight.
We had a smaller budget so we leveraged another brand’s bigger one. Playing off Chick-fil-A’s “Eat Mor Chikin” campaign, we strategically placed our message where it was sure to draw attention and spark behavior-changing conversations.