MLB Play Ball Park
We love baseball. So, when MLB turned to GR, naturally, we swung for the fences.
services:
Public Relations
It was late in the game when we got the call from Major League Baseball. The 2023 All-Star Game was on-deck, and they needed our help in promoting Play Ball Park, the 4-day interactive fan festival celebrating all things baseball, held in the days leading up to the All-Star game. Fortunately, our veteran PR team was warmed up and ready to go.
We pitched planning meetings with local TV and radio stations, secured pre-event interviews with MLB spokespeople, orchestrated a preview hard hat tour, developed briefs, press releases, and a whole lot more. We created the buzz we needed to promote everything Play Ball Park had to offer.
The result? Let’s just say we put up MVP-worthy numbers: 209 broadcast segments, 250 press badges issued, and 5.62 billion impressions to an audience of 10.6 million. The turnout all 4 days was great, and everyone had a ball. You might say it was the PR equivalent of a walk-off home run. (Can’t get enough baseball clichés? Watch the video.)