A business loan can lead to some pretty unexpected places.
Branding & Advertising
Paid Media
A refreshed brand needed more than a new look. It needed a human story.
For Umpqua Bank, introducing a refreshed brand meant showing business owners what the bank stood for, not simply what it offered. GreenRubino turned business lending into a human story about growth, jobs and community impact, positioning Umpqua as a partner invested in what can happen after a business receives the capital to grow.
The Challenge
Umpqua Bank had a refreshed brand to introduce, and an old perception of business lending to challenge.
A business loan can look like a transaction between a bank and a business. But that loan can reach much further: a business expands. Jobs are created. Communities grow. Lives change. Umpqua wanted business owners to see the possibility in that bigger picture.
The Strategy
Instead of telling people what a business loan could do, we showed them where one could lead.
Our idea was to follow the ripple effect of a single investment, from one business to the next and one life to another, making business growth feel personal in a way numbers never could.
The Solution
The campaign launched with “Baby Cooper,” a :30 TV spot that begins with one business owner's expansion and follows what happens next.
One growing business leads to another. New jobs follow. One of those becomes a dream job for a hopeful father. That leads to a new home, one with room for a nursery. One loan. One chain of possibilities. And one simple message: When businesses grow, everyone thrives.
Building the brand for what came next.
- 10% estimated lift in brand awareness
The campaign helped strengthen awareness of Umpqua's refreshed brand and position the bank around the broader impact of business growth.
Meaningful growth starts with understanding what is holding an audience back.
GreenRubino combines audience insight, strategic thinking, and creative problem solving to help brands navigate change and turn it into business advantage.
