GreenRubino Shares Expertise at PRSA and GSBA Events

Sharing what we’re learning, seeing and putting into practice.

GreenRubino brought its public relations, media relations, tourism marketing, and community activation expertise to two industry events focused on what brands, small businesses, and nonprofits need to grow in a changing communications landscape.

At the 2026 Public Relations Society of America Travel + Tourism Conference in Albuquerque, New Mexico, Senior Director Joleen Potucek moderated a featured panel on culinary media relations. The conversation brought together journalists from Food & Wine, Esquire, Condé Nast Traveler, and Seattle Met to discuss the evolving media landscape, effective storytelling, and how brands can earn meaningful editorial coverage.

The panel explored what makes food, beverage, hospitality, and destination stories resonate with editors and audiences today. From timely story angles to credible spokespeople and strong journalist relationships, the discussion reinforced the value of strategic earned media in helping brands reach the right audiences with stories that are useful, relevant, and memorable.

GreenRubino also participated in the GSBA Economic Development Conference, a day focused on helping small businesses and nonprofits prepare for what’s next through marketing, events, AI readiness, and community-driven growth.

Potucek joined local leaders and industry experts for a panel discussion on business activation during large-scale events, exploring how Seattle-area organizations can thoughtfully leverage major moments like FIFA World Cup 2026 to drive visibility, build partnerships, and create meaningful opportunities for their communities.

Together, the two events reflect GreenRubino’s integrated approach to communications: combining public relations, content strategy, brand storytelling, community engagement, and marketing activation to help organizations show up with clarity and purpose.

As a Seattle-based integrated marketing and PR agency, GreenRubino helps brands translate business goals into campaigns that connect across earned media, creative, digital, events, partnerships, and content.