A traffic-stopping campaign to get Seattle moving BMW ReachNow

When BMW Group was ready to launch ReachNow, (the first premium car-sharing service in North America) they reached out to us. With our transportation industry experience, integrated team, and, ahem, drive, how could they not?

Our crew hit the ground running and delivered an integrated campaign that included outdoor and transit billboards, digital, collateral, social, PR, a grand opening extravaganza, retail signage, media planning, SEM—you know, everything a client could dream of. And despite all the challenges we faced (new brand, new city, new tech and a boatload, er, carloads, of competition) we delivered.

We went from zero to hundreds of registrants per hour right from the start. The goal was 5,000 downloads in the first month—a goal we doubled in half the time. Not to toot our own horn, but we pretty much broke any record you can think of when it comes to that sort of thing.

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