A traffic-stopping campaign to get Seattle moving BMW ReachNow

When BMW Group was ready to launch ReachNow, (the first premium car-sharing service in North America) they reached out to us. With our transportation industry experience, integrated team, and, ahem, drive, how could they not?

Our crew hit the ground running and delivered an integrated campaign that included outdoor and transit billboards, digital, collateral, social, PR, a grand opening extravaganza, retail signage, media planning, SEM—you know, everything a client could dream of. And despite all the challenges we faced (new brand, new city, new tech and a boatload, er, carloads, of competition) we delivered.

We went from zero to hundreds of registrants per hour right from the start. The goal was 5,000 downloads in the first month—a goal we doubled in half the time. Not to toot our own horn, but we pretty much broke any record you can think of when it comes to that sort of thing.

ooh_photo_swipebmw
ooh_photo_swipemini
ooh_wildposting
ooh_wildposting
ooh_wildposting
ooh_wildposting
seatimetakeover
online_signupscreen
eventphoto
storefront
collateral_photo
+

Visit Bellevue

Work | Bellevue
+

KCTS9

Work | KCTS9
+

LAKEDALE RESORT

Work | Lakedale Resort
+

AVANADE

Work | Avanade
+

NHL Seattle

+

Columbia Bank

Work | Columbia Bank
+

FOOD LIFELINE

Work | Food Lifeline
+

Coast Hotels

Work | Coast Hotels
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

SCCA Proton Therapy Center

+

Suncliff

+

The Shops at the Bravern

Work | The Bravern
+

Redhook

Work | Redhook
+

Oakpointe Communities

+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

Bing Branded Environment

Work | Bing
+

Kawanti Adventures

+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

Schweitzer Mountain Resort

+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Fred Hutch Obliteride

Work | Obliteride
+

Seattle Cancer Care Alliance

+

Washington State Wine

Work | The Recommendeuer
+

Washington State Tourism

Work | WA State Tourism
+

Bellevue Towers

Work | Bellevue Towers
+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

Ryan Swanson

Work | Ryan Swanson
+

Delta Dental

Work | Delta Dental of Washington
+

Columbia Bank

+

Pima Medical Institute

+

Shake Shack

+

FRED HUTCH

Work | Fred Hutch
+

PAWS

Work | PAWS
+

Sound Transit

Work | Sound Transit
+

Bellevue Towers

Work | Bellevue Towers
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

SNOQUALMIE CASINO

Work | Snoqualmie Casino
+

Washington State Wine

Work | Washington State Wine